Tim Cook took a recent trip to China, and some have accused him of endorsing Chinese censorship. Bryan and Jeff talk about how complicated doing business in China is. They also look at why Sonos and IKEA have announced a partnership, and what Apple’s purchase of Pop Up Archive might mean. Then they fall down the rabbit hole of TextArc.
IKEA was named as one of the first companies to get on board with iOS 11’s ARKit, and now their app is available on the App Store.
Where’s Apple going with ARKit in iOS 11? Bryan and Jeff weigh the pros and cons of mobile-device AR versus goggle/glasses AR. They also talk about Bryan’s cockamamie idea for iBooks inside Apple Stores, and go deep on some listener email on HomePod and Apple Car.
College students and recently single grown ups, rejoice! Ikea is Apple’s augmented reality launch partner, which means you’ll be able to try out furniture in your home or apartment through your iPhone or iPad. Ikea plans to let you view furniture from their catalog in your rooms without having to make a trip to your local store. Just take photos of your rooms and place photorealistic furniture where ever you want to decide if it looks good, or even fits, before you buy. The retailer is committed to its AR push in a big way, too, because it plans to show new products in the app before they appear in other places. Ikea is shooting to have their app ready to go when iOS 11 officially launches this fall.
Kelly Guimont joins Jeff Gamet to discuss Apple’s Swift education strategy, plus they talk about smart home fatigue.
HomeKit compatible products are about to become easier to find and more affordable thanks to IKEA. Dave Hamilton and Bryan Chaffin join Jeff Gamet to talk about IKEA’s place in the smart home market, plus they noteDenise Young Smith’s new position at Apple, and Huawei’s new laptop that targets the MacBook.
IKEA’s reputation for budget priced furniture carried over into smart lights last year, and now it’s about to do the same for HomeKit, too.