Get Time Machine on Your iPhone With iMazing Mini

Time Machine on macOS is an amazingly elegant backup solution. When it comes to iPhone backups, there really hasn’t been anything like Time Machine. The team behind iMazing recognized this, and have recently released the public beta of software that brings Time Machine to iOS. iMazing Mini is available for download now, and it’s a free app. With iMazing Mini, you can take “snapshots” of your devices. These are incremental backups that you can roll back to at any time. DigiDNA optimized iMazing Mini to store dozens of backups without crowding your hard drive. You can view your data easily within the full-blown version of iMazing. Probably the best feature, though, is that you can go back in time and restore any specific version of your backup quickly and easily. Of course, it’s also nice that the software is free without any ads or paid cloud storage.

Apple Brilliantly Personifies iPhone Security

There are three new “Why Switch” videos on YouTube. Contacts is clever and does a pretty good job of conveying that it’s easy to move your contacts to iPhone from “your phone.” Smooth makes a good case that video is smoother on iPhone. But Security, now that one is brilliant. It personifies iPhone’s inherent security advantage over (the unnamed) Android in a funny, concise, and elegant way. It’s easy to understand, and I think it’s entertaining. You can watch it below.

Apple's New Switcher Campaign — for iPhone

Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.

RSA Sues Apple Claiming Apple Pay Patent Infringement

RSA filed a lawsuit against Apple and Visa over the weekend claiming the iPhone maker’s Apple Pay feature infringes on patents it owns. The company says it holds 13 patents covering Apple Pay technology, and hasn’t been able to get Apple or Visa to pay for licensing.

How to shoot with zoom on iPhone 7 Plus (Apple Video)

Apple published another new video in its “Shoot with iPhone” series. This one is called “How to shoot with zoom on iPhone 7 Plus.” It offers two methods I don’t know you could use. The first is to single-tap your display for a 2x optical zoom. The second method is to touch and hold your display to scroll through your zoom until you get it where you want it. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.