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New Sony Division to Target Apple's iPod Dominance

by , 9:25 AM EST, December 29th, 2004

Sony Corp. has established a new technology division to develop products and services that challenge the iPod digital media device and the iTunes Music Store service, a published report said Wednesday.

The Asahi Shimbun news service reports the new division, named the Connect Company, was established on Nov. 1 and includes a number of Sony technology and marketing experts from Japan and the United States.

The division will enter into operations early next year and will eventually employ 300 to 400 workers, the news service reported.

The first products developed by the new division are expected to become available by the end of 2005. Connect Company will also operate music download services similar to iTunes that will be personal computer- and cellphone-compatible. In the future, the division is expected to offer video and game distribution services.

Why is Sony just now meeting the competition from Apple and its iPod? "It's a business that we should have carved out ahead of our rivals," a Sony executive said. As to why the company waited so long to launch an online music service and hasn't aggressively expanded its music library, Sony Chairman Nobuyuki Idei admitted it has been largely hamstrung over copyright concerns at its recording company affiliate.

Observer Comments

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View Name:Guest
Subject:
Close Name:MTM Posts: 10 Joined: 22 Jun 2004
Subject: carpe annum

Seize the Year!

Way to respond to a challenge, Sony.

PS Latin is not my first language. I made up the subject line. How close did I come?

View Name:Guest
Subject: re: carpe annum
View Name:Guest
Subject: Sony will not be able to sell much
Close Name:Billy K Posts: 297 Joined: 06 May 2004
Subject: End of 2005?!

At the rate the iTMS and iPod are steamrolling through the last year, can you imagine how huge they'll be a year from now? Can you imagine how big the iTMS alone will be? Talk about late to the party...and that's assuming Sony can finally produced a decent iPod-competitor.

Sony's dug a huge hole...

Close Name:Bigfat Posts: 36 Joined: 22 Jun 2004
Subject: Hmmm

Isn't this like the 4th time Sony has stated they will "challenge" the iPod? I'm surprised companies haven't just given up, I mean, the last time I can recall a new product so swiftly gobbling up a ton of market share was when Windows was released.

Close Name:Billy K Posts: 297 Joined: 06 May 2004
Subject: Fourth Time's the Charm

Yeah, it's like Wal-Mart....just keep re-announcing the "launch" your website that's been up for a year til somebody notices. I expect a statement very soon.

"No, really, guys. We're in the digital music business. Really. Look. Hey, where's are you going?"

-Sony, Wal-Mart, Creative, Real, Etc.

Close Name:Lanthar Posts: 54 Joined: 07 May 2004
Subject: The problem with all the iTMS wannabes is...

All they've done is purchased M$ DRM kit and slapped their own label on it...no one has innovated yet...

Close Name:Mace Posts: 9027 Joined: 07 Aug 2003
Subject:

WELCOME SONY.

SERIOUSLY.

Close Name:AyaSofya Posts: 137 Joined: 11 May 2004
Subject: Translation and Sony

Quote
MTM wrote:
Seize the Year!

Way to respond to a challenge, Sony.

PS Latin is not my first language. I made up the subject line. How close did I come?


I too took Latin in the early '60s, I wish Sherlock had a Latin translator. I went to a English-Latin translation web site and the word "year" returned as "annus". I think "annum" is used as in per year, per annum. In all seriousness I wish I would have taken my Latin studies more seriously. Anyway,

The iPod is pretty entrenched and Sony will need something insanely great to compete. Even my hoi poli Windows using friends think that the iPod is la crème de la crème.

Interestingly not an hour ago I was shopping at a Radio shack and the clerk was all excited about this "new iPod thing" that he had recently been given for sales demonstrations. When I told him he was suprised to learn that it has been around for more than a few months, maybe there is hope for Sony.

Close Name:Billy K Posts: 297 Joined: 06 May 2004
Subject: Radio Shack?

Are they still around?

(Kidding. But seriously...not surprised that Radio Shack employees are out of the loop.)

Close Name:AyaSofya Posts: 137 Joined: 11 May 2004
Subject: Radio Shack is still around and an on topic comment

Quote
Billy K wrote:
Are they still around?

(Kidding. But seriously...not surprised that Radio Shack employees are out of the loop.)


I have seen several of them around town (San Diego) with iPod posters on the window. I stopped in to look for a Treo 600 synch cable and then got into the iPod discussion with the clerk.

Staying on topic, It is getting to the point where I need a Batman type of utility belt for my cell phone, iPod, wallet and so on. My wife has the Treo 600 and uses a lot for email. She is hard of hearing and the Treo keyboard is much better than trying to compose mail on standard cell phone. The Treo can play mp3 files, but has no where near the capacity of even an iPod mini. If Sony could come up with a combination cell phone and music player that was good as the iPod that might take a lot of sales away from Apple.

Close Name:Mace Posts: 9027 Joined: 07 Aug 2003
Subject: Re: Radio Shack is still around and an on topic comment

Quote
AyaSofya wrote:
... If Sony could come up with a combination cell phone and music player that was good as the iPod that might take a lot of sales away from Apple.
Apple heard you. iPhone coming soon.

View Name:Guest
Subject: Latin
Close Name:AyaSofya Posts: 137 Joined: 11 May 2004
Subject: Thanks for the Latin

Quote
Guest wrote:
I took Latin in the early 1990s, and even have an old textbook with me. As far as I can tell, "carpe annum" is indeed correct. The noun annus, anni is a 2nd declension masculine noun, so in it's accusative case (meaning it's the direct object of the verb "seize") it should be "annum."


Thanks, like I said I wish had taken my Latin studies more seriously

View Name:Guest
Subject: Actually, Sony Does Have ONE Chance...
View Name:Guest
Subject: Sony's Chairman
Close Name:Mace Posts: 9027 Joined: 07 Aug 2003
Subject: Re: Actually, Sony Does Have ONE Chance...

Quote
Anonymous wrote:
... This is part of why I hope Apple starts to price the iPod and iPod Mini more aggressively soon- if Apple's got the market locked up tight as a drum before PSP shows up (and they DON'T now- we are FAR from saturation yet), then its pretty much game over for the PSP, muscially-speaking. But bad pricing by Apple and sitting on their laurels and margins could leave some daylight for Sony and others.
Apple heard you. Cheaper iPod on the way. SJ will announce cheaper iPod in his keynote during MacWorld SF 05.

Close Name:AFCdtLoeb Posts: 2533 Joined: 20 Jul 2004
Subject:

Sony (the electronics company) is shackled by the intrests and red tape of Sony (the record company)

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