Back in January, during CES, TMO wrote up a news story about Sony’s new XBR-A1E BRAVIA OLED 4K HDR TV. At the time, the product was not yet shipping, and we didn’t know what the prices would be. As a recap, Sony has embraced the OLED technology for its new line of 4K/UHD TVs, a market previously held only by LG. Now we know the details from the official press release for the two smaller models. For 55-inch: US$4999.99. For 65-inch: $6499.99. Sony says these TVs will be “available in stores beginning in April 2017.” OLED displays consistently win the picture quality battle against any kind of LCD, and so it’s important and timely for Sony to enter this market. No doubt, prices will be lower for the 2017 holidays.
LAS VEGAS — For a long time, Sony has had an excellent reputation for building great TVs. However, until yesterday, only LG was selling those magnificent OLED 4K/UHD TVs. Now, Sony has joined the fray with its own branded OLED 4K/UHD sets, and they’re amazing. And not only HDR but Dolby Vision to boot. The word is… wow.