BusinessInsider has a piece on the Carpool Karaoke series Apple is working on for Apple Music. According to Ben Winston, co-founder of series producer Fulwell 73 Productions, the show is going to open up guest spots to celebrities who aren’t musicians. He also said the deal came together because of Jimmy Iovine, and that CBS will limit Carpool Karaoke‘s exposure on The Late Late Show with James Corden to keep it fresh. Carpool Karaoke could be a breakout hit for Apple. For context, the episode featuring Adele (below) has 124.6 million views on YouTube. Mr. Corden is executive producer of the Apple Music spinoff, but won’t be hosting it. There’s more in the full BI piece.