Check it out. Samsung is positioning its two-month old flagship Galaxy S9 against an iPhone. And when I say “iPhone,” I mean iPhone 6 [via MacRumors]. The ad appears to be a pitch to owners of old iPhones, but it feels more like a Freudian slip to me. “This,” Samsung appears to believe, “is all we can do.” Even if the psychology behind the ad isn’t as twisted and warped as my Samsung-loathing mind wants it to be, comparing a brand new flagship device to a three-and-a-half year old competitor is terrible, awful, absurd positioning. Perhaps that’s part of why iPhone 7 is still selling as well as the Galaxy S9, let alone the iPhone 8, 8 Plus, and X, all of which handily outsell the Samsung device. Anyhoo, you can watch it and judge for yourself.
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