Apple Shows Off Face ID in New iPhone X Ad

· · Cool Stuff Found

Apple is highlighting Face ID on the iPhone X in a new ad where a quiz show contestant has to remember his bank account password. The pressure is on because time is about to run out and he can’t remember. The ad is called “Memory,” and it’s both a clever and fun reminder of how handy Face ID can be.

iPhone X Shipments Continue to Dominate

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Was there ever any doubt? Apple CEO, Tim Cook, has been maintaining all along, since it shipped, that the iPhone X is the best selling iPhone. But it’s also killing the competition as well. Business insider reports: “Thanks to the iPhone X and the iPhone 8, recent estimates show that Apple once again holds the top two spots for the most-shipped smartphone models in the world, debunking reports that demand for the iPhone X was lacking.” And here are the numbers. Oh, and by the way, the iPhone 8 was #2 for 1Q 2018.  Not bad.

iPhone X Shipments Continue to Dominate

Brace Yourselves, the iPad is Getting a Notch

· · Rumor

ipad notch mockup

The launch of iOS 12 beta this week indicates that we’ll see more than a simple performance upgrade to the iPad this year, with several changes pointing to a new design that looks a lot more like the iPhone X, including Face ID, no home button, and a notch.

Analyst Ming-Chi Kuo Returns to Predict More Aggressive iPhone Pricing

· · Rumor

iphone x apple store

After leaving KGI Securities, Apple analyst Ming-Chi Kuo is back to predict “more aggressive” iPhone pricing for the upcoming 2018 models. Kuo believes that Apple wants to reassure investors concerned with the iPhone X’s $1,000 base price, as well as make technologies like Face ID more accessible.

Apple Ad Highlights Animoji Ahead of WWDC Keynote

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An Animoji ad originally posted to Apple’s Korean YouTube channel last month was just posted on its main channel today in the hours before the company’s WWDC keynote. The ad features three Animoji characters singing along to Citizen Kane by the Korean group HYUKOH. The timing of the video’s re-posting suggests that the Animoji feature may see updates during today’s keynote, both in terms of capabilities and device compatibility. The song is kind of catchy, too.

These iOS Ringtones Use the Maximum Potential of Your Speakers

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Reddit user u/ILIJAC recently made a post about how he created special iOS ringtones. Mr. Cvetkovski is a sound designer and wanted ringtones that used the full potential of the iPhone X. He did this by testing the frequency range of the iPhone X speakers, and designed the ringtones with a specific EQ and limiter. By using pink noise, he figured out the frequencies in which the speakers sound distorted, and leveled them. Then he boosted the other frequencies where the loudness level is greater. This results in ringtones that are clean and at the maximum safe level the iPhone X allows. All of Mr. Cvetkovski’s ringtones are free to download here.

[iOS 11: How to Install the iPhone X Ringtone on Your iPhone]

These iOS Ringtones Use the Maximum Potential of Your Speakers

Apple's New 'Taxi Driver' Commercial: Animoji and Great Song from Korean Band Hyukoh

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Apple has a new commercial out called Taxi Driver to promote Animoji. It’s an intense animated spot with a drawn romp through a city as the backdrop to the Animoji figures. But the reason I love this spot is the tune—called “Citizen Kane,” rather than Taxi Driver—by South Korean band Hyukoh. This isn’t super-produced K-Pop, either. Hyukoh is an indie band with real musicians playing music they wrote. 9to5Mac noted that Citizen Kane dropped over the weekend, a single for an upcoming Hyukoh EP. In any event, I am effectively obsessed with this tune, and I love Apple’s Animoji commercials. Your mileage may vary.

Samsung Thinks Galaxy S9 Is at Least Better than iPhone 6

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Check it out. Samsung is positioning its two-month old flagship Galaxy S9 against an iPhone. And when I say “iPhone,” I mean iPhone 6 [via MacRumors]. The ad appears to be a pitch to owners of old iPhones, but it feels more like a Freudian slip to me. “This,” Samsung appears to believe, “is all we can do.” Even if the psychology behind the ad isn’t as twisted and warped as my Samsung-loathing mind wants it to be, comparing a brand new flagship device to a three-and-a-half year old competitor is terrible, awful, absurd positioning. Perhaps that’s part of why iPhone 7 is still selling as well as the Galaxy S9, let alone the iPhone 8, 8 Plus, and X, all of which handily outsell the Samsung device. Anyhoo, you can watch it and judge for yourself.