Watch Apple's New 'Studio in Your Pocket' Commercial for iPhone X

· Bryan Chaffin · Cool Stuff Found

Apple has a new commercial for iPhone X called Studio in Your Pocket. It pitches the idea that iPhone X’s Portrait Lighting mode is essentially a photography studio in your pocket. It does this by showing a young woman taking a selfie in a train station when studio lights and reflectors start popping into being all around her. As she snaps away, the camera switches to views of those selfies on her iPhone X with darkened backgrounds through Portrait Lighting. It’s a solid pitch in my opinion, and one that will resonate with young people. Check it out.

The Myth of the Failing iPhone X and Other Earnings Report Notes - ACM 460

· Bryan Chaffin · Apple Context Machine Podcast

Apple Context Machine Logo

Bryan Chaffin and Jeff Gamet discuss the myth of the failing iPhone X, where that myth comes from, how it’s sustained, and how Apple’s own data says otherwise. They also talk about how Apple CEO Tim Cook and CFO Luca Maestri tried to dispel those reports during Apple’s quarterly conference call with analysts. They also look at the indicators that HomePod, on the other hand, isn’t doing well, and Tim Cook’s continued insistence on focusing on sound quality when we really want a capable home assistant. They cap the show with some perspective on just how much money Apple is paying out to shareholders.

iPhone X 'Fly Market' Commercial: Song, Dance, Face ID, and Apple Pay

· Bryan Chaffin · Cool Stuff Found

Apple has a new spot out, and I love it. It’s called Fly Market, and it features a young man dancing through a street market using Apple Pay and Face ID on his iPhone X to buy clothes and a present for his mom. The song is “Back Pocket” by Vulfpeck, a great tune. This commercial has charisma, and I love the imagery—I think it’s great. I’d love to hear what you think.

Apple Accidentally Highlights iOS 11 Bug in iPhone X Face ID Ad

· Jeff Gamet · Cool Stuff Found

Apple has a fun new commercial out highlighting Face ID on the iPhone X. The message in the ad is that you can use your face to unlock pretty much anything, and its wrapped up in music and a little dancing. Bonus: If you look closely at the end of the commercial you can see an iOS 11 bug where text briefly flows outside a Messages notification bubble.

Here's How to Disable Face ID for Specific Apps

· Jeff Gamet · Quick Tip

iPhone X Face ID settings to disable specific apps from authenticating with your face

Face ID is handy for authenticating in apps as well as unlocking your iPhone X. If you don’t want to use Face ID to unlock an app, however, you can selectively turn the feature off. Here’s how.

Here Are Apple's Best Recent Product Releases

· Jeff Gamet · News

iPhone X, iPad Pro, AirPods

What are the best devices released by Apple in the past few years? That’s a pretty subjective list, so I asked the TMO staff what they thought, and the answers were pretty interesting.

Spinner Madness, Apple's Best Products, and WWDC Tea Leaves - ACM 453

· Bryan Chaffin · Apple Context Machine Podcast

Apple Context Machine Logo

In this episode, Bryan Chaffin leads Jeff Gamet down into the ugly underbelly of FSM, or Fidget Spinner Madness. You can blame Mitsubishi if you want. They also talk about what TMO’s staff thinks were recent great Apple products and read the WWDC tea leaves. Does the WWDC website really mean anything?

This iPhone Portable Hole Uses ARKit Face Tracking to Fool Your Eyes

· Bryan Chaffin · Cool Stuff Found

The iPhone X portable home, by @algomystic

Wow! Check out this portable hole app, posted to Twitter as a video by ΛLGΘMΨSΓIC (that’s @algomystic). According to the tweet, it was built with the Unity Engine, and uses ARKit’s Face Tracking feature to fool your eye. The app itself is in review at the App Store. I can’t wait to check it out!