A U.K. regulation board has recently given the green light to Apple’s marketing regarding the iPhone X’s “studio quality” photography.
A deep look at macOS Mojave reveals that there’s a lot going on. It represents a genuine Mac makeover.
Was there ever any doubt? Apple CEO, Tim Cook, has been maintaining all along, since it shipped, that the iPhone X is the best selling iPhone. But it’s also killing the competition as well. Business insider reports: “Thanks to the iPhone X and the iPhone 8, recent estimates show that Apple once again holds the top two spots for the most-shipped smartphone models in the world, debunking reports that demand for the iPhone X was lacking.” And here are the numbers. Oh, and by the way, the iPhone 8 was #2 for 1Q 2018. Not bad.
Apple has five new commercials promoting iPhone photography techniques and features.
This matches rumors of an iPhone with three cameras, and it could even tie into rumors that the next iPhone X could have a rear sensor system to match the front.
At the same time, the retailer is marking down the same models by up to US$150.
The use of the side and volume up buttons to take screenshots on the iPhone X results in many accidental screenshots due to their position on the sides of the device where users normally grab onto. Here’s how Apple is hoping to improve the iPhone screenshots experience in iOS 12.
The launch of iOS 12 beta this week indicates that we’ll see more than a simple performance upgrade to the iPad this year, with several changes pointing to a new design that looks a lot more like the iPhone X, including Face ID, no home button, and a notch.
After leaving KGI Securities, Apple analyst Ming-Chi Kuo is back to predict “more aggressive” iPhone pricing for the upcoming 2018 models. Kuo believes that Apple wants to reassure investors concerned with the iPhone X’s $1,000 base price, as well as make technologies like Face ID more accessible.
An Animoji ad originally posted to Apple’s Korean YouTube channel last month was just posted on its main channel today in the hours before the company’s WWDC keynote. The ad features three Animoji characters singing along to Citizen Kane by the Korean group HYUKOH. The timing of the video’s re-posting suggests that the Animoji feature may see updates during today’s keynote, both in terms of capabilities and device compatibility. The song is kind of catchy, too.
What some have noticed is a device being used at a nearby table with neither a notch nor space for a Home button—what in the world could that be?
Reddit user u/ILIJAC recently made a post about how he created special iOS ringtones. Mr. Cvetkovski is a sound designer and wanted ringtones that used the full potential of the iPhone X. He did this by testing the frequency range of the iPhone X speakers, and designed the ringtones with a specific EQ and limiter. By using pink noise, he figured out the frequencies in which the speakers sound distorted, and leveled them. Then he boosted the other frequencies where the loudness level is greater. This results in ringtones that are clean and at the maximum safe level the iPhone X allows. All of Mr. Cvetkovski’s ringtones are free to download here.
Apple has a new commercial out called Taxi Driver to promote Animoji. It’s an intense animated spot with a drawn romp through a city as the backdrop to the Animoji figures. But the reason I love this spot is the tune—called “Citizen Kane,” rather than Taxi Driver—by South Korean band Hyukoh. This isn’t super-produced K-Pop, either. Hyukoh is an indie band with real musicians playing music they wrote. 9to5Mac noted that Citizen Kane dropped over the weekend, a single for an upcoming Hyukoh EP. In any event, I am effectively obsessed with this tune, and I love Apple’s Animoji commercials. Your mileage may vary.
Check it out. Samsung is positioning its two-month old flagship Galaxy S9 against an iPhone. And when I say “iPhone,” I mean iPhone 6 [via MacRumors]. The ad appears to be a pitch to owners of old iPhones, but it feels more like a Freudian slip to me. “This,” Samsung appears to believe, “is all we can do.” Even if the psychology behind the ad isn’t as twisted and warped as my Samsung-loathing mind wants it to be, comparing a brand new flagship device to a three-and-a-half year old competitor is terrible, awful, absurd positioning. Perhaps that’s part of why iPhone 7 is still selling as well as the Galaxy S9, let alone the iPhone 8, 8 Plus, and X, all of which handily outsell the Samsung device. Anyhoo, you can watch it and judge for yourself.
Check out the Classic C1, an iPhone X case inspired by the iMac G3. Why? Apparently getting an iMac G3 from his mom when he was a kid was this huge and awesome moment for the company’s founder. That’s great inspiration! The company—Spiegen—has already raised more than $112,000 on Indiegogo, blowing past their $5,000 goal with a month left to go. The $100,000 milestone was to add a model for iPhone 8, too. It has a two-layer design that looks like you’re peeking into the device, and I think it’s cool. Funding options that include a case start at $35, with shipping in June of 2018.
Apple has a new commercial for iPhone X called Studio in Your Pocket. It pitches the idea that iPhone X’s Portrait Lighting mode is essentially a photography studio in your pocket. It does this by showing a young woman taking a selfie in a train station when studio lights and reflectors start popping into being all around her. As she snaps away, the camera switches to views of those selfies on her iPhone X with darkened backgrounds through Portrait Lighting. It’s a solid pitch in my opinion, and one that will resonate with young people. Check it out.
If an app update after submitted after July doesn’t meet these requirements it will be rejected from the App Store.
Check out this great aerial photograph of Apple Park from photographer Joseph Olesh that was taken from high in the air.
It sounds like there might be a connection between the iPhone X back camera failure and the front TrueDepth sensor system.
There was a time when our computing lives basically revolved around the jazz of cool hardware. Nowadays, it’s all about the social impact of the software we use.