To prepare for “His Dark Materials” season 2, HBO released an augmented reality app called His Dark Materials: My Daemon. Created in partnership with Oscar, Emmy and BAFTA-winning creative studio Framestore, His Dark Materials: My Daemon is a first-of-its-kind entertainment app that brings narrative elements from the show into daily life, as a user’s daemon is by their side at all times, encouraging them to participate in activities that contribute to overall mind, body and spirit health. Users are encouraged to take part in fitness activities like walking or running, as well as other kinds of self-care, such as taking some time to themselves, watching a movie, or reaching out to a friend. The app detects everyday activity through Apple Health and Spotify, syncing with favorite fitness, sleep, and meditation apps. Daily habits, hobbies and new challenges become fuel to progress further through the journey that’s at the heart of the app.