How Google Will Win the War Against Adblockers

Technology or not, at the end of the day Google is an advertising company. So how is it going to make money when a large percentage of people are blocking ads? Nothing short of offline surveillance.

Alphabet Inc.’s Google and Mastercard Inc. brokered a business partnership during about four years of negotiations, according to four people with knowledge of the deal, three of whom worked on it directly. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant’s strategy to fortify its primary business against onslaughts from Amazon.com Inc. and others.

Google made a secret deal with Mastercard to track your purchases in the offline world. And I’m sure it will move to partner with other banking institutions as well. This is how it will win the war against adblockers.

Check out this Tablet/Phone that Rolls Up Like Scroll

Let me state right up front that this thing is useless, a bad idea in search of a problem. I don’t care, because it’s also super cool and a herald of some crazy cool stuff yet to call. That out of the way, here’s the Magicscroll (via TechCrunch), a research product from scientists at Canada’s Queen’s University Human Media Lab. It’s part smart-ish phone, part tablet, and part wonky, because it rolls into a cylinder, thanks to a 7.5” 2K resolution flexible display. Watch the video, and you can see how they use the ends to navigate and unroll the screen to use it as a tablet. Ish. Here’s why I’m excited about it: it’s that rolled up display. While “displays” are eventually headed towards holographic projectors (I’m telling you now), an intermediary step is going to be displays that roll up into tight little cylinders we can take with us. Again, I’m telling yo now. The Magicscroll is an early step towards much more useful iterations, and you have to start somewhere. Also, I love to see anyone trying to think about different ways to do things, even if those ways seem absurd. You know, like this one. So, check it out!

How to Empty the Trash in Outlook for Mac

If you use Outlook on your Mac instead of Apple Mail, then it’s important for you to know that the program doesn’t empty its trash automatically. If you’d like to clear out old stuff within Outlook, then, come read this Quick Tip! We’ll give you plenty of options on how to do so.