Epic CEO Tim Sweeney accuses Apple of blocking AirPods Live Translation in EU to pressure regulators, citing DMA restrictions.

In a move that demonstrates the incredible speed of the accessory market, case maker Velvet Caviar has already made its entire iPhone 17 collection live on its website, perfectly timed with the start of Apple’s official pre-orders.

For years, a quiet complaint has echoed through the Apple community: the standard iPhone models get all the fun, vibrant colors, while the “Pro” lineup is stuck with serious, muted shades. With the launch of the iPhone 17 Pro, Apple has finally responded, and their answer is a brilliant, in-your-face “Cosmic Orange.”

The phrase “Master Chief iPhone 17” is a fan nickname circulating on social platforms for the Sage color in Apple’s iPhone 17 lineup. The term links the green finish to Halo’s Master Chief armor and plays on the series protagonist’s callsign, John-117. There is no special edition iPhone tied to Halo and no Apple collaboration associated with the name.

In a classic Wall Street reversal, Apple is on track to recoup its post-keynote losses as investors look past the initial lukewarm reception to the iPhone 17 and focus on the company’s formidable long-term fundamentals. The stock, which dipped nearly 3% following the “Awe Dropping” event, has staged a spirited comeback, signaling that the market’s initial reaction was more of a knee-jerk “sell-the-news” event than a genuine loss of faith.