Today Pinterest rolled out a new visual search tool called Lens. It’s a feature found within the app that uses machine learning to classify real-world objects. Lens suggests items in Pinterest that are related to the object. Pinterest co-founder Evan Sharp demonstrated Lens visual search to detect a pomegranate, and Pinterest showed him pins about pomegranate bread, sandwiches and helpful tips to peel the fruit. Along with Lens, the company introduced Shop the Look, a tool that identifies objects in pins that you can purchase, and gives you a direct link to buy. Right now it’s only available for five brands. Although currently in beta, Lens is sure to help usher in augmented reality.
Bryan is totally paranoid about the Internet of Things, and he isn’t at all happy about the idea of having an Amazon Echo or Google Home listening in on everything in his house. Jeff laughs at him. Once the guffaws die down, they talk about how and why Apple is getting crushed by these good enough devices.
Siri, as we’ve know her (or him), has been both a blessing and a frustration. The technology, when it works is brilliant, but when its limitations are exposed, it can be very frustrating. Our appetite for a stellar chatbot companion has merely been whetted, and we’re about to get it. From Apple. On its terms. With privacy.