Apple has published iPhone 18 Pro launch prices in ten currencies, and this article will not rank them in converted dollars. No exchange rate appears in any of the sources behind it, published rates move every day, and the ten labels are not the same kind of number to begin with, because Apple marks some of them tax inclusive and leaves others without a tax note.
What can be ranked without converting a single figure is the shape of each country’s price ladder: how steeply storage climbs above the 256GB entry model, what the step from iPhone 18 Pro to iPhone 18 Pro Max costs as a proportion of the base, and whether Apple’s own wording says tax is already in the price. Those stay true whatever the currency market does this week.
| Item | What Apple publishes |
|---|---|
| Countries with full per-tier prices | US, UK, Canada, Australia, Germany, France, Japan, Singapore, UAE, India |
| iPhone 18 Pro entry price | $1,199 US, £1,199 UK, C$1,749, A$2,099, €1,449 Germany, €1,479 France, ¥219,800 Japan, S$1,899, AED 5,099, ₹1,64,900 |
| Storage tiers | 256GB, 512GB, 1TB, 2TB in every one of the ten storefronts |
| Exchange rates | Not published by Apple and not used here |
| Tax wording | Australia inc. GST, Germany inkl. MwSt., Japan tax included on the releases we could read; no tax note on the US figure |
| Dates | Pre-orders Saturday, September 12 at 5 a.m. PT; in stores Friday, September 18 in more than 65 countries, 20 more on September 25 |
Why there is no converted price ranking here
A converted table is only as good as the rate underneath it, and a rate is a fact like any other: if it is not in the sourcing, it does not belong in the article. Quoting one from memory would put a number in front of a reader that nobody can check, on a page about spending more than a thousand dollars.
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The second problem is worse, because it does not go away when the rate is disclosed. Apple’s Australian and German figures are marked as including tax, and the American figure is not marked at all. Converting those into one column and calling the smallest number the winner compares a tax-inclusive price with one that is not described that way.
If you want a converted figure, the moment to produce one is at checkout, using the rate your own card issuer applies on the day. That rate, and any foreign transaction fee attached to it, is the only conversion that will actually appear on your statement.
What Apple’s own labels say about tax
Apple’s Australian newsroom lists the phone at RRP A$2,099 and A$2,299 inc. GST. The German release gives 1.449 Euro and 1.599 Euro inkl. MwSt. The Japanese releases we could read for Apple Watch, AirPods 5 and iPhone Duo all carry the tax-included marker, although Apple’s Japanese iPhone 18 Pro release was not reachable, and the Japanese Store page lists 219,800 yen with no tax wording in the version we captured.
Apple’s American release writes the same phone as $1,199 (U.S.) with no tax note of any kind. That single difference in wording is the reason a straight ranking of converted numbers would mislead, and it is worth keeping in mind before you assume one country is quietly cheaper than another.
The storage ladder, ranked without converting anything
Divide each country’s 2TB price by its 256GB price and you get a number that needs no currency at all. This is our arithmetic on Apple’s published prices, rounded to two decimal places.
| Country | 256GB | 2TB | 2TB as a multiple of 256GB |
|---|---|---|---|
| India | ₹1,64,900 | ₹3,14,900 | 1.91x |
| Singapore | S$1,899 | S$3,699 | 1.95x |
| Japan | ¥219,800 | ¥429,800 | 1.96x |
| US | $1,199 | $2,399 | 2.00x |
| UK | £1,199 | £2,399 | 2.00x |
| UAE | AED 5,099 | AED 10,199 | 2.00x |
| France | €1,479 | €2,979 | 2.01x |
| Canada | C$1,749 | C$3,549 | 2.03x |
| Germany | €1,449 | €2,949 | 2.04x |
| Australia | A$2,099 | A$4,499 | 2.14x |
India runs the flattest ladder of the ten and Australia the steepest. An Australian buyer moving from the entry model to the top one pays a little over twice the base price, where an Indian buyer pays under 1.91 times it, and that gap survives any exchange rate you care to apply.
The Pro Max step, ranked the same way
The same trick works on the jump to the 6.9-inch model at 256GB. Again, our arithmetic on Apple’s published figures.
| Country | Step from Pro to Pro Max at 256GB | As a share of the Pro price |
|---|---|---|
| UAE | AED 400 | About 7.8 percent |
| US | $100 | About 8.3 percent |
| UK | £100 | About 8.3 percent |
| Canada | C$150 | About 8.6 percent |
| Japan | ¥20,000 | About 9.1 percent |
| India | ₹15,000 | About 9.1 percent |
| Australia | A$200 | About 9.5 percent |
| France | €150 | About 10.1 percent |
| Germany | €150 | About 10.4 percent |
| Singapore | S$200 | About 10.5 percent |
Singapore and Germany charge the largest relative premium for the bigger phone, the UAE the smallest. If the larger screen and the longer battery rating on the Pro Max are what you are weighing, that column is how much the decision costs where you are standing.
What this means if you are shopping across borders
A flat storage ladder tells you where the upgrades are relatively cheap, not where the phone is cheap, and ranking the base prices themselves is the one comparison that needs a rate. There are also catches that no ranking captures. You pay in the local currency at your issuer’s rate on the day, plus any foreign transaction fee. The phone you carry home is that market’s device, sold under that market’s warranty and service terms, and in the twelve markets on Apple’s eSIM-only list, including Japan, the UAE, Canada and the US, it has no SIM tray at all. Our full rundown of the iPhone 18 Pro announcement covers what is the same everywhere.
What Apple has not said
- Any exchange rate or currency guidance. Apple prices each storefront separately and does not publish conversions.
- Per-tier prices outside these ten storefronts. Apple’s regional newsroom releases state starting prices only.
- AppleCare+ prices for iPhone 18 Pro in any country. Apple’s support pages render those figures client side and they were not in the served content.
- Per-model trade-in values. Apple publishes a range of $175 to $885 for an iPhone 13 or later in the US and nothing per device.
Pre-orders open on Saturday, September 12, at 5 a.m. PT, which lands at 1 p.m. BST in the UK, 5:30 p.m. IST in India and 9 p.m. JST in Japan. The phone reaches shops in more than 65 countries on Friday, September 18, with 20 more regions on September 25, and iOS 27 arrives as a free update on September 14.
