It’s Shortsighted for Apple to Discontinue AirPort Products


| Particle Debris

Page 2 – News Debris For The Week of April 23rd
Amazon’s Obsession

Smart speakers are growing in popularity, according to Business Insider. They’re now in 20 percent of all homes. And yet, it’s been widely reported that Apple’s HomePod isn’t selling all that well. “Apple cuts HomePod orders by more than half.” This suggests that Amazon is doing a more convincing job than Apple at developing customer-focused home AIs.

Apple HomePod and Amazon Echo

Amazon’s Alexa beat out Apple’s HomeKit as Jeff Gamet’s smart home controller

Another article, also by Luke Dormehl at Cult of Mac argues this point exactly. “Amazon is (apparently) doing more than Apple to improve society.

One can almost begin to see a pattern here. Apple has a different vision than Amazon. Amazon’s vision emerges victorious because customers are ignoring Apple’s low-key emphasis on privacy and security. Without a clear home strategy on privacy, Amazon customers are opting for the coolness and convenience of Echo/Alexa products. Buoyed by customer embrace, Amazon keeps rolling out new variants.

[Amazon’s New Echo Dot Kids Edition Could be Your Child’s Best Friend ]

On the entertainment side, Amazon is folding its Fire TV into its own branded 4K/UHD TV sets. Its just seems like Amazon is unstoppable in its efforts to psychologically overwhelm consumers and rope them into a different, more compelling ecosystem.

[Will Amazon’s Fire TV Edition Do What Apple Could Not? ]

And now we have some additional whetting of the appetite. “Amazon is teasing a mysterious new device called the Fire TV Cube on its website.” It’s the Amazon version of Apple’s “Oh, one more thing.”

Clearly, Amazon is obsessed with getting into our homes (and cars) by any means possible while Apple stands back and claims no interest in our personal affairs. Without a compelling counter. Here’s a good explanation that puts the icing on this segment’s cake.

That about sums it up. Pretty soon, little, friendly Amazon robots will be wandering around our homes, peering into everything. (“Need more condoms?”)

[Amazon’s Vesta Project Means it’s Time For Apple to Step Up its Robot Game ]

All this is happening like a giant avalanche. It can’t be stopped. Few customers seem to have developed home security policies that will negate the growth of these products. The final question: What can Apple do about it before Amazon makes products from Apple irrelevant as we get deeper into the 21st century?

The beachhead is being secured by Amazon. Is it time to fight back yet?


Particle Debris is a generally a mix of John Martellaro’s observations and opinions about a standout event or article of the week (preamble on page one) followed on page two by a discussion of articles that didn’t make the TMO headlines, the technical news debris. The column is published most every Friday except for holiday weeks.

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archimedes
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archimedes

I wonder if Beats would consider making a high-quality AirPlay 2 device that also works as an AP?

archimedes
Member
archimedes

AirPorts have been my go-to APs since the beginning, and I’ve had a largely positive experience with them. The Time Capsule has been a great “fire and forget” wireless backup solution which has averted data loss on multiple occasions and also enabled recovery after problematic OS upgrades.

I have tried a bunch of APs and none have worked as well, but now I’m interested in suggestions for superior APs as well as an easy to use, reliable, wireless, and fully compatible Time Machine solution.

Fastflyer
Member
Fastflyer

I remember these same arguments when Apple discontinued their printers. Nobody misses them now.

vpndev
Member
vpndev

The printers did not have the same differentiation that Apple’s network devices have. Not at all, and that’s the reason why this move is a mistake.

geoduck
Member
geoduck

I look at the smart speakers, and smart appliances, and smart houses, and Amazon having the ability to go into your house to deliver things, and the upcoming personal robots that will tell the mothership your every wish, and preference, and move, and I keep wondering: Am I the ONLY person who gives a damn about privacy and security any more?

aardman
Member
aardman

Well, no. Counting myself and the wife, there are about 26 of us. We happy few…

geoduck
Member
geoduck

Sometimes I wonder when NOT having these devices and robots monitoring you all the time will fit a profile. “What? He doesn’t have a robot that watches him have sex? He must be an enemy combatant. Bring him in Danno.”

pctomac2003
Member
pctomac2003

To say Apple is short-sighted to discontinue Airport is a HUGE understatement. Every time Apple dumbs-down any of their products or discontinues a product like Airport, which I’d looked to them for safety, reliability and security… my opinion of Apple diminishes and I have thoughts of Linux.

geoduck
Member
geoduck

I came fairly close to going Linux a couple of years ago. I was waiting for the new MacBook Pros. What Apple released were not “Pro” machines, but they dfid have an absurd price increase. Oh but it had a cool row of changing icons above the keyboard. Whoopti $&[email protected]##$en do. I was not just disappointed, I was offended. I seriously looked at Linux systems. In the end I got a 27 inch iMac, but only because I realized most of my mobile computing was on the iPad now. But it was a close thing.

Brutno
Member
Brutno

I think Apple should keep AirPort/Time Capsule and add mesh networking or AirPort capabilities into HomePods.

wab95
Member
wab95

John et al: The ‘clear’ and ‘simple’ take on your PD title is ‘Yes’, it is short-sighted for Apple to discontinue Airport products, for all the reasons that the ZDNet and 9 to 5 Mac articles, as well as some of the comments, make; but that does not rule out HL Mencken’s https://www.brainyquote.com/authors/h_l_mencken concluding adjective of it being ‘wrong’. Nor am I arguing that it is wrong, but there are alternative views on this. Permit me to suggest just one. Apple are all about solutions to the complexity of managing our digital lives, but beyond that are two elements; that… Read more »

Lee Dronick
Member
Lee Dronick

Apple may something in the works, a mesh system perhaps.

muhly
Member
muhly

Need my AirPort Express to stream music over non-AirPlay speakers; have not yet found a replacement router that has optical output. This is a bummer.

Paul Goodwin
Member
Paul Goodwin

It’s been my experience (albeit a limited number of non-Apple products) that the other makers of Wi-Fi routers cater to the Windows world and Mac users are an afterthought – in both capability, control SW, and support.

Lee Dronick
Member
Lee Dronick

Yes, making the interface overly confusing, as well being atheistically unpleasing,

Paul Goodwin
Member
Paul Goodwin

Sorry – wrong link. Here’s the right one.

https://www.apple.com/feedback/airportextreme.html

aardman
Member
aardman

Thanks for the link. I vented. Told them how could you claim to be a strong advocate for privacy and yet abandon the product that is the home network’s gateway to the privacy and security cesspool that is cyberspace?

Paul Goodwin
Member
Paul Goodwin
Paul Goodwin
Member
Paul Goodwin

You can’t buy another wireless router that doesn’t look like it has an ugly alien attached to it. If for no other reason, give us a design that we can stand to look at. My 5th gen AEBS is still cruising along fine and is plenty fast enough for my 200/10 Mbps ISP connection -even with 8 devices attached.

vpndev
Member
vpndev

Another agreement here. Most especially with regard to AirPlay. I have 3 x AirPort Express handling music throughout my house and they have been great. Discontinuing this sounds like a step backwards, especially as AirPLay 2 is supposed to arrive “real soon now”.

WTF, Apple ??

Ned
Member
Ned

Agreed. With new WiFi protocols, 5G and ATSC 3.0 on the horizon, one might think Apple is planning new routers that might drop etherrnet if anything. That they’re looking to add something to the HomePod to make it more desirable, that they’re “Thinking Different”.