Apple has hired Liz Schimel, formerly of Condé Nast, to help build Apple News. The Information (via AppleInsider) reported (subscription required) that her new title at Apple is Head of News Business, according to her LinkedIn Profile. She’s a media veteran, and her most recent title was President of Condé Nast’s China business. I personally used to worry that Apple News would be yet another project launched and then forgotten by Apple, but the company is clearly intent on growing the service. I read tons of articles on Apple News every day on iPad and iPhone, and I expect to use it in macOS Mojave when that OS ships later this year. TMO has also seen an increase in traffic on Apple News, and that probably coincides with overall growth in the platform. All of which makes Apple investing in more resources and people to build and promote Apple News make sense.
Check It Out: Apple Hires Condé Nast Exec to Build Apple News