Apple’s new ‘Over Sharing’ video ad tries to be cute but ends up being cryptic and ignorable. Apple can do better.
Editorial
Apple's Strategy For Igniting Apple TV+ Subscriptions
The first wave of Apple TV+ subscriptions come up for renewal in early November. Apple is taking steps to make sure those subscriptions get converted from free to paid. John makes a list.
Apple's TV Strategy: Become the Favored Subscription TV Platform
Unlike Roku and Amazon, Apple has immediately welcomed HBO Max and Peacock to its own streaming TV systems, tvOS and iOS. Apple’s TV strategy is interesting.
NBC Peacock Review
John has mixed feelings about this new TV streaming service in his NBC Peacock review.
Breaking up With Chrome is Hard, But Right, to do
Tests prove that Safari outperforms Google Chrome on a Mac. Because of that and the extra privacy, Charlotte is going to give it another try.
How to Get NBCUniversal's Peacock Streaming Service
Currently, the only way to get NBCUniversal’s Peacock Streaming Service is with with Xfinity Flex and X1 box. But that will change later this year.
Apple TV+ Needs to Get Into the Sports Game. Fast.
Apple TV+ finally looks to be getting ready to launch its move into live sports, but it has been a bit slow off the mark.
If Apple is Going to Make Original Podcasts it Should be Bold
Apple is hunting for an exec to lead its moves original podcasts, but should it being doing this, and what benefit does doing so bring?
Proposal: Discounted AirPods in the iPhone 12 Box
Currently, when you buy an iPhone online, there’s a “page 2” option to also purchase a set of AirPods at full price. But John thinks there’s a nifty, alternative option.
Apple's Tim Cook Talks About Corporate Responsibility to Community
Corporations have obligations to their shareholders, but during Apple’s Financial Results report for Q2 2020, Tim Cook made it clear that his company has obligations to the community as well.
How the iPad Has Changed My Life
In the 10th year of the iPad in his tech life, John thinks it’s time to ponder how it has changed him. And where it may be going in the next 10 years.
The Case for Apple to Postpone macOS 10.16 into 2021
Traditionally, Apple provides a preview of the next version of macOS at WWDC in June, then releases it late September. This year, there’s a case to be made to postpone macOS 10.16 into 2021.
A Joyous Sidekick: Answering Phone Calls on Apple Watch
The Apple Watch is known for its ability to monitor health and fitness. And that has improved John’s life. But the standout feature for him has been the ability to answer phone calls received on his iPhone.
With iOS 14, Will Apple Finally Get the Message?
Apple’s Messages app all too often feels like its a relic from a bygone era, but help may be on its way in the shape of iOS 14.
Inside TMO's Background Mode Podcast - A Story
John writes about the origin and evolution of The Mac Observer’s Background Mode Podcast. And how he’s come to feel about it.
Why the Apple Watch Caught the Swiss Napping
There’s an easy way to let Apple steal an entire industry from you. Fool yourself into complacency.
AirPods Pro and Naturespace is a Great Meditation Technique
Andrew recently started meditating as a healthy, daily habit. He found that AirPods Pro used with Naturespace is a great meditation technique.
Why I Abandoned Safari For Google Chrome
Charlotte had been using Safari, but eventually had to abandon it for Google Chrome after encountering too many problems and inconveniences.
My Life and Times With a 2013 Mac Pro
The unloved, beautiful, black duckling of a 2013 Mac Pro has been a workhorse for John for almost six years. He tells its story.
Apple Doesn’t Truly Let You Change Search Engines
Apple lets you go into iOS settings and change your default search engine. But Google is still the default engine when you search via Spotlight.
Why I Cancelled my Apple Arcade Subscription
With some new blockbuster games available on iOS, Charlotte decided that an Apple Arcade subscription just wasn’t providing enough value.
Apple TV+: 'See' Is a Great Show that Transcends Its Captivating Premise
Apple TV+’s See has a lot going on for it on the surface, but beneath that surface is a show about people, relationships, politics, and a reality that challenges most of us to think differently.
My Dilemma: iPad mini 5 or 7th Gen iPad?
John was all set to replace his iPad mini 3 with an iPad mini 5. Then Apple announced the low cost, 7th generation iPad for $329. Will he shift gears?
Two USB-C Ports on a MacBook Air is Absolutely Ridiculous
Apple puts four USB-C Ports on a MacBook Pro to make us believe that it’s a “pro” machine. The trouble is, we all do the same things with ports on a MacBook Air which only has two ports. This crippling is all very callous and manipulative by Apple.