CNBC learned that Apple has up to 50 doctors working for it as it continues its move into health tech. The report said that some of the physicians operate at very senior levels of the firm, including one who works closely with COO Jeff Williams.  Many continue to see patients as well as working for Apple. While a large number of the doctors work on the Apple Watch, some work at Apple’s AC Wellness primary care group, which cares for its employees.

These hires are not just for show, according to people familiar with the doctors and their roles. Many haven’t disclosed their role at Apple at all, which is commonplace at a company that prides itself on secrecy. One example is Stanford pediatrician Rajiv Kumar, who has worked there for several years. CNBC was able to locate 20 physicians at Apple via LinkedIn searches and sources familiar, and other people said as many as 50 doctors work there. Apple has more than 130,000 employees globally.

Keepsafe is launching a phone number lookup service. Text “Hello” to (855) 228-4539 and it will send you a small report of public data associated with your phone number.

Keepsafe co-founder and CEO Zouhair Belkoura said that while marketers are able to access this information with relative ease, it’s difficult for consumers to check. “We said, ‘Why don’t we make it super easy?’” he said. “Here’s a number you can text that tells you what information is publicly available.”

I’m pleased to report that my phone number isn’t publicly associated with certain information in any way, like my name, home address, age, gender, carrier, and associated people. In my privacy score, they did figure out what carrier I use, as well as the zip code of my former home town. But again, no actual address. Although it sounds like Keepsafe uses your number for marketing, in the ultimate act of irony.

Vitaminwater is willing to pay US$100,000 to anyone who can give up their smartphone for an entire year. If you last six months you’ll get US$10,000.

The contest rules clarify that your cell phone is likely a smartphone if it can get on the internet and texting is a pleasant experience. It also clarifies that tablets also aren’t allowed and neither is using someone else’s smartphone. The rules don’t go into detail about how the year-long technology abstinence will be proven, but the company indicates that a lie detector test is involved.

As tempting as $100k sounds I wouldn’t be able to give up my iPhone for a year.

Last week DuckDuckGo published a study examining the amount of Google bias in products like Google Search. CEO Gabriel Weinberg then told Business Insider:

What [our study] does reveal, or at least suggests, is that Google’s collection and use of personal data, including location, which is then used to filter specific search results, is having an effect akin to the effects of a political bias. That is an important nuance often missed in these discussions.

First, there’s a big difference between what a study suggests, and what it reveals. Language is important. Second, like other studies, the first one is interesting, but more studies need to be done in the form of peer review. I’d be interested to see one from an independent party that doesn’t have Google as a competitor.