One source puts the price of the acquisition around US$401 million, although Shazam was once valued at US$1 billion dollars.
Apple acquired the company earlier this year, so we don’t know if iOS 11 already makes use of this technology, or if it will come in a future version of iOS and the photos app.
The company’s technology, which can track the human eye 120 times per second, sounds perfect for the long-rumored Apple Glasses.
Apple recently acquired popular iOS utility Workflow in a deal that includes both the app and its developers. While many apps get pulled by Apple after an acquisition, Workflow remains on the App Store, and is now free.