Goldman Sachs Spent $1.3B on Consumer Transformation

New York-based bank Goldman Sachs isn’t usually associated with average consumers. But it has spent US$1.3 billion to transform itself with initiatives like Apple Card (via CNBC). Goldman Transformation So far in 2019 Goldman Sachs has spent US$275 million on its new businesses like Apple Card and its consumer bank Marcus. In an earnings call…

Apple Card Leak Show Weight, More in Images

An Apple Card leak from an anonymous source to iMore shows the card’s weight, package, and approval. Apple Card Leak After applying for a card, it took about a week for it to arrive. On a scale, the Apple Card weighs 0.52 ounces (14.74 grams). The minimal sleeve that the card arrives in shows an embossed Apple…

Apple Card Testing Program Expands to Retail Employees

The Apple Card testing program has now expanded to include Apple’s retail employees. Although they can’t talk about the card but they can use it publicly to make purchases.

Many of the rank-and-file employees have already applied. The digital version via Apple Pay on the iPhone is usable immediately, while workers are told to expect the arrival of physical versions within two to three weeks. The employees are being offered the same APR range that Apple advertised to consumers: 13.24% to 24.24%, the people said.

I look forward to getting the Apple Card.

Apple History: The Apple Credit Card From 2004, and the 90s

Apple Card, which will be released this summer, isn’t the company’s first Apple credit card idea. Steve Jobs first thought of it in 2004.

The year was 2004…Steve thought the time was right for Apple to offer its own credit card. He would call it … (drum roll)… Apple Card…Alas, the Apple Card never saw the light of day. Steve worked to create a partnership with MasterCard, but apparently he couldn’t get the terms he wanted—so he pulled the plug.

Interesting story. The article also includes marketing materials the company created at the time. Edit: As it turns out, this wasn’t the first Apple Card either. In 1992/1993, The Mac Observer’s Dave Hamilton worked on an Apple credit card during a previous career at Citibank.