TMO Background Mode - Special Apple Event Coverage with Michael Gartenberg

Former Apple Senior Director Michael Gartenberg and I got together to discuss Apple’s September 12 event, “Let’s Meet at Our Place.” We traded thoughts on the new Apple Watch Series 3, the Apple TV 4K, the iPhone 8 series and the iPhone X. Michael’s insights are, as always, amazing. Don’t miss this special edition coverage.

Watch Apple Watch Series 3 'Dear Apple' Commercial

Apple published a new commercial called Dear Apple. it promotes Apple Watch Series 3 by looking at letters that have been written to Apple and CEO Tim Cook. There will probably be shorter versions aired on TV, but the full version below is two minutes and 38 seconds. The testimonials range from health uses, sports cases, diabetes, car crashes, and a Russian cyborg (for real). I think it’s a great video.