Apple

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Walt Mossberg Looks Back on a Decade of Tim Cook

Andrew Orr ·

Apple journalist Walt Mossberg looks back at the past decade of Apple and how it fares under the leadership of Tim Cook.

Apple remains what it has been for many years: the single most important consumer tech hardware company, a major force not only in its industry but in society at large. And now, it is huge and rich to boot. But it’s still unclear if it can be anybody’s favorite music provider, TV network, or news service.

Or if it can launch another blockbuster device.

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A History of Apple’s Technology Transitions

Andrew Orr ·

Martin Pilkington wrote a long blog post detailing Apple’s technology transitions over the years. These are the big, fundamental changes, like going from Motorola 68k to PowerPC in 1994. In fact, the transitions are put into two categories: CPUs and APIs. It’s a great read about Apple’s history.

A lot of the controversy comes down to people not understanding the how or the why of these transitions, and why Apple ultimately drops the old technology. So I thought it would be useful to explore Apple’s history of transitions and try to explain some of the reasons for this latest one in a way everyone can understand.