Apple uploaded a new video promoting the iPhone Trade-In program with the tag line “Do one last great thing with it.”
Everything we do has an effect on the planet. Research shows that we’re causing devastating damage to the planet by releasing extravagant amounts of CO2 gas into the atmosphere. The only way to jump-start the solution is to take matters into your own hands. The aim is to inform and inspire people to minimize the carbon emissions caused by their energy use. You might not see it, but thousands of pounds of CO2 are being released into the air when you use energy in your home, or drive your car to work every day. The algorithm asks you some questions about your energy lifestyle and gives you a unique carbon footprint score. It determines which power plants your energy comes from and identifies how much CO2 they produce. It also knows how much CO2 your car produces, so it tallies those up to give you a good idea of how much CO2 your energy use produces. App Store: Free
Startup Biocarbon Engineering use tree-planting drones that shoot the forest back in Myanmar and other places around the world.
The drones first fly over an area to map it, collecting data about the topography and soil condition that can be combined with satellite data and analyzed to determine the best locations to plant each seed. Then the drone fires biodegradable pods—filled with a germinated seed and nutrients—into the ground.
Thus Spoke the Plant by Monica Gagliano is what she calls a “phytobiography.” She tells a story of her journey into the frontiers of plant science, and how it changed her life. The book is a little too New Agey for my taste though, and I had thought there would be more science. Instead it reads like an example of neopagan literature, with plant spirits, shamans, and drug-induced vision quests. I don’t think there’s anything inherently wrong with that, it just surprised me to read it from a scientist. Nevertheless, Ms. Gagliano has certainly made strides in her field and is changing how we think of plants.
Apple made it to the top of the retail store list, with a score of 106.25 out of 135.
Because iPhones last longer, you can keep using them. And keeping using them is the best thing for the planet.
I’ve long believed that you should choose companies you want to do business with that share the same values you do. Things like renewable energy, protecting the ocean, privacy, animal welfare, and others. When I got an email about the Newday Impact Investing app, I was genuinely delighted. It’s an investing app that lets you do just that; invest in companies with values. Every Newday Impact Portfolio is a custom-made, proprietary, and targeted investment strategy built to benefit a specific area of impact. The multi-portfolio approach allows them to provide a fully-diversified investment strategy while impacting the areas you care about directly. Portfolios include ocean health, gender equality, animal welfare, and climate action. On Newday’s website, you have to enter your phone number to get the app link, which seems sketchy and unnecessary. Use the direct App Store link instead. App Store: Newday – Free
Apple shared a blog post saying how the company will donate money to the National Park Foundation.
There’s a watch that wants to help curb ocean plastic pollution. Awake Watch’s mission is to prove that there is a smarter and more sustainable way to consume goods. It wants to show that it can create objects with innovative design and very high quality, while still limiting its environmental impact as much as possible. And give people the opportunity to make a difference. The fabric the company uses for the strap is made from plastic waste, which has been collected from South East Asian seas and Japan. It turns the plastic into pellets, and then into nylon yarn. It creates the straps directly from rolls of this material, which is made using no chemical dyes, and is certified by the Global Recycled Standard label. The leather straps are made by a French company that uses Italian leather tanned in a vegetable tanning process. The Kickstarter was fully funded in an hour. To get a watch, rewards start at US$229.
The clean energy initiative will generate 290 megawatts to the PJM energy grid. This is enough to power 74,000 homes, although it won’t be used for that purpose.
Ten suppliers will jointly invest in Climate Change Solutions in China.
The company said it contributed to a $144 million fund used to finance research and development of the process
The Washington Post is organizing a forum called A World in Balance for business execs, policy makers, and experts to discuss sustainability, including Apple’s Lisa Jackson.
She said that working with the World Wildlife Fun (WWF) and Chinese foresters has been key to Apple’s efforts to put hundreds of thousands of acres of forest under responsible management.
Apple has a new video in its series of Earth Day cartoons explaining the company’s environmentally-oriented accomplishments. The new one—Can an apple grow a forest?—talks about how a dinner meeting with Senior VP Lisa Jackson led to the decision to buy or grow a forest. The result, according to the video, was an effort to put 1 million acres of forest under responsible management by 2020. “At this point, more than 99% of the papers and fibers we use are responsibly sourced or recycled,” Connie Yang, product and packing design, said. Which is remarkable—all the more so when you’re talking about the world’s most profitable company.
National Park-loving Apple fans can use Apple Pay next month to help Tim Cook “leave the world better than we found it.”
You can use the server to get free hot showers, and also shrink your carbon footprint by three tons.
Apple launched a new video called “Earth Day 2017 — Does my iPhone believe in reincarnation?” It’s part of the cartoon series the company started on Earth Day earlier in May, but this one takes a look at Liam. That’s Apple’s purpose-built recycling robot that pulls iPhones apart so the components can be reused. I like this series of environmentally-themed cartoons. They’re fun, interesting, and informative. Lisa Jackson, Apple Vice President Environment, Policy and Social Initiatives, tweeted the video Thursday.
Apple announced a special Apple Watch badge for completing an outdoor workout on Earth Day. That’s April 22nd, 2017, and you’ll have to complete a 30 minute workout outdoors to collect it.
Apple has put out four videos that take an animated look at yaks, zero-waste initiatives, a breathing building, and making artificial sweat. Each focuses on a different aspect of Apple’s global environmental efforts for Earth Day, which takes place on April 22nd, 2017.