Apple is marking World AIDS Day by highlighting its (PRODUCT) RED devices and accessories in its physical retail stores and online stores.
In the past 15 years Apple has raised almost US$270 million in the fight against AIDS, the company announced.
Apple is to continue donating 100 percent of proceeds from its PRODUCT(RED) to COVID-19 relief until December 30, 2021. The decision was outlined in an announcement on its website, spotted by 9to5 Mac.
Last year, Apple extended this COVID-19 relief effort until June 30, 2021. As vaccines are slowly rolling out across the globe and new variants of the disease have been discovered, this fund is more important than ever. Apple updated its PRODUCT (RED) page in the US and around the world to note that all donations from sales of its PRODUCT(RED) lineup that normally go to helping fight HIV/AIDS will be temporarily redirected to pandemic relief (which will actually help keep HIV/AIDS programs alive). In April of 2020, Apple and (RED) starting giving a portion of eligible proceeds to the Global Fund for COVID-19 relief but now it’s being bumped to 100% for about six months.
Apple has announced that it is expanding its partnership with (RED) to help provide treatment and services during the COVID-19 pandemic.
Apple has been supplying PPE to the Ministry of Health in Zambia to help medics working there deal with COVID-19 and HIV.
Until September 30, Apple is going to donate 100% of eligible proceeds from the sale of Product (RED) items to a COVID-19 relief fund.
Sir Jonny Ive has designed a unique diamond ring carved from a single diamond that will be sold for charity.
Apple has a spot out to promote the new iPhone 8 (PRODUCT)RED Special Edition. It’s very…red, with a soundtrack by Sofi Tukker, “That’s It (I’m Crazy).” This isn’t the kind of commercial likely to get a lot of TV airtime, but it’s racking up views on YouTube (224,000 and counting, after just a few hours).
Apple introduced (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus, available for order on April 10th, and in stores on April 13th.