Apple has a spot out to promote the new iPhone 8 (PRODUCT)RED Special Edition. It’s very…red, with a soundtrack by Sofi Tukker, “That’s It (I’m Crazy).” This isn’t the kind of commercial likely to get a lot of TV airtime, but it’s racking up views on YouTube (224,000 and counting, after just a few hours).
Apple introduced (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus, available for order on April 10th, and in stores on April 13th.
Apple’s (PRODUCT)RED iPhone 7 and iPhone 7 Plus has been received a warm welcome. Your mileage may vary, but I’ve personally had even Android zealots express an interest in the RED iPhone to me. And I love the (PRODUCT)RED charity, but not everyone can get a new iPhone at any given moment, which is why a SlickWraps promotional email grabbed my attention. That company has red wraps for iPhones for those who want a red iPhone, but can’t get a RED iPhone. To be fair, they have a wide variety of colors, but red is the color du jour, and it’s $22.95.
Apple’s brand new (PRODUCT)RED iPhone 7 sports a cool looking red body with a white display bezel—no black bezel option is available, which we think is a crying shame. To drive that point home, JerryRigEverything tore apart a red iPhone 7 and gave it a black display. It looks great and it’s a DIY project JRE details in a video. In this case, DIY assumes you have a black iPhone 7 sitting around, all the right tools, and aren’t afraid to accidentally destroy two iPhones. Still, seeing a working black bezel red iPhone is pretty awesome.
As expected, Apple’s online store is back up and running, and you can buy the new (PRODUCT)RED iPhone 7 and 9.7-inch iPad today. That doesn’t, however, mean you can get one in your hands today—unless you’re looking for the red iPhone and can get to your local Apple retail store.
Apple’s online store was replaced with a note saying “We’ve got something special in store for you” Friday morning, which is no surprise since today is they day the (PRODUCT)RED iPhone 7 and new 9.7-inch iPad go on sale. The online store will reopen at 8:01 AM pacific time.
Along with new iPad models, Apple introduced a (PRODUCT)RED version of the iPhone 7 and iPhone 7 Plus on Tuesday. The new models are called (PRODUCT)RED Special Edition and are available in 128 GB and 256 GB capacities.
To mark the 10th anniversary of (PRODUCT)RED, Apple is expanding its support for the HIV/AIDS initiative. In addition to new (RED) accessories, Apple has teamed up with popular app developers to offer (RED)-exclusive games and in-app content.