Apple Watch Ultra 4 starts at $799 in the US, C$1,099 in Canada, A$1,349 in Australia, €899 in Germany and France, ₹1,09,900 in India, ¥142,800 in Japan, S$1,199 in Singapore and AED 3,199 in the UAE, according to Apple’s press release for each country. Apple has not published a UK price, and no country’s release or Store page shows a separate price for the black titanium finish or for any band in served content.
Unlike Series 12, which comes in three case materials and two sizes, Ultra 4 is sold in one case, so the starting price is closer to the whole story. Apple’s release says pre-orders opened September 9 and the watch reaches stores on Friday, September 18, as our Apple Watch Ultra 4 announcement roundup reported.
Key facts
| Item | Figure |
|---|---|
| US price | From $799, or an Apple Upgrade lease at $24.99 a month over 24 months |
| Cheapest published non-US price | €899 in Germany and France |
| Case | Natural titanium or black titanium, 100 percent recycled titanium |
| Chip | S11, with Secure Exclave |
| Battery | Up to 50 hours normal use, 84 hours Low Power Mode, 45 hours Max Extended Workout |
| Charging | 15 minutes gives 18 hours |
| Pre-order and in-store dates | September 9 and Friday, September 18, 2026 |
| Countries with no published price | United Kingdom |
Apple Watch Ultra 4 price in every country Apple has published
| Country | Ultra 4 from | Source |
|---|---|---|
| United States | $799 | Apple’s press release |
| Canada | C$1,099 | Apple’s press release for Canada |
| Australia | A$1,349 inc. GST | Apple’s press release for Australia |
| Germany | €899 inc. VAT | Apple’s press release for Germany |
| France | €899 | Apple’s press release for France |
| India | ₹1,09,900 | Apple’s press release for India |
| Japan | ¥142,800 inc. tax | Apple’s press release for Japan |
| Singapore | S$1,199 | Apple’s press release for Singapore |
| United Arab Emirates | AED 3,199 | Apple’s press release for the UAE |
| United Kingdom | Not published | Apple’s UK newsroom had not posted the release |
Every figure above is a starting price quoted by Apple. Australia, Germany and Japan state that tax is included; the other releases do not say either way, so treat them as the headline figure Apple expects you to pay at its own Store.
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Only the US release lists a monthly option, the Apple Upgrade lease at $24.99 a month over 24 months. Apple has not announced a comparable plan for any other country.
Canada, Australia and Japan
Apple’s Canadian press release lists Ultra 4 from C$1,099, exactly C$550 above the C$549 Series 12 starting price. Australia’s release lists a recommended retail price of A$1,349 including GST, A$700 above the A$649 Series 12.
Japan’s release puts Ultra 4 at ¥142,800 including tax, ¥71,000 above the ¥71,800 Series 12. All three countries are in the September 18 first wave.
Germany, France, India, Singapore and the UAE
Apple’s German and French releases both list Ultra 4 from €899, so there is no euro-zone gap between the two countries on this watch. Series 12 starts at €449 in both, so the Ultra premium is €450.
India’s release lists ₹1,09,900, which is ₹53,000 above the ₹56,900 Series 12. Singapore’s release lists S$1,199 against S$599 for Series 12, and the UAE’s lists AED 3,199 against AED 1,599, so in both the Ultra is again about double the entry Series 12.
Across all nine published markets, the Ultra 4 sits at roughly twice the Series 12 starting price. The US ratio, $799 against $399, is the one Apple’s regional prices most closely track.
The UK gap, and what is the same everywhere
Apple’s UK newsroom had not published the Ultra 4 or Series 12 press releases at the time of writing, and Apple’s Store page for the UK does not show watch prices in served content. Apple’s Series 12 release names the UK as a September 18 launch country, and the Ultra 4 release gives the same in-store date, so the watch is on sale there; only the number is unconfirmed.
We are not estimating a UK figure from the other markets.
The configuration does not change by market. Every Ultra 4 has one titanium case in two finishes, the S11 chip, the Health Sensing System shared with Series 12, satellite communications with two years included, and the same battery ratings: up to 50 hours of normal use, 84 hours in Low Power Mode, 25 hours in Extended Workout mode and 45 hours in the new Max Extended Workout mode with one-second GPS intervals.
Last year’s Ultra 3 also started at $799 in the US, so the US price is unchanged year over year. Apple’s regional releases do not restate Ultra 3 local prices, so we are not making that claim for other countries.
What Apple has not said
- The UK starting price for Ultra 4.
- Whether black titanium costs the same as natural titanium in any country.
- Band prices, including Trail Loop, Alpine Loop, Ocean Band and the Hermès Grand H, in any country.
- Apple Watch Hermès Ultra 4 pricing anywhere.
- Any monthly plan outside the US Apple Upgrade lease.
- Whether the satellite service costs anything after the two included years.
Pre-orders are open in all nine published countries, with in-store availability on Friday, September 18. If you are choosing between the two new watches, our Series 12 announcement has the cheaper watch’s full feature list, and the event recap covers everything else Apple announced on September 9; for a UK, black titanium or band price, Apple’s Store page for your country is the only source until Apple publishes more.
