How to Pre-Order iPhone 18 Pro on September 12: Apple Store App, Website and Carrier Tips

Apple iPhone 18 Pro 2up
Image: Apple

iPhone 18 Pro pre-orders open Saturday, September 12 at 5 a.m. PT. The 6.3-inch iPhone 18 Pro starts at $1,199 and the 6.9-inch iPhone 18 Pro Max at $1,299, both with 256GB, and the first deliveries arrive Friday, September 18.

You can order through the Apple Store app, apple.com or a carrier. All three sell the same phone, but they differ in speed, payment options and how trade-ins are handled, so it pays to pick a route before Saturday morning. The full spec sheet is in our iPhone 18 Pro announcement coverage.

iPhone 18 Pro pre-order time by region

Apple’s 5 a.m. PT start translates to the local times below. Countries in the second wave, which get the phone on September 25, may see different timing, and Apple has not published a per-country pre-order schedule.

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RegionLocal time on September 12
US West Coast5 a.m. PT
US East Coast8 a.m. ET
United Kingdom1 p.m. BST
India5:30 p.m. IST
Australia (Sydney)10 p.m. AEST

Apple Store app, apple.com or carrier: which to use

The Apple Store app is the route to use if you want your order in the queue quickly. It stores your Apple Account, payment method and shipping address, so on Saturday you are confirming a saved configuration rather than typing details at 5 a.m.

apple.com offers the same inventory and the same monthly pricing: $49.95 a month for 24 months on the iPhone 18 Pro, or $54.12 a month on the Pro Max. It is the better choice if you want to compare storage tiers and colors on a larger screen before committing.

Carrier stores and apps let you fold the phone into an existing plan and use carrier financing or trade-in programs. Apple has not announced any carrier promotions for iPhone 18 Pro, so check your carrier’s terms directly rather than assuming a deal exists. Our pre-order preview covers how the launch window has worked in past years.

In the United States, Canada, Japan, Mexico and eight other markets the phone is eSIM-only. Whichever route you use, expect to activate through your carrier’s eSIM process rather than moving a physical SIM.

What to have decided before 5 a.m.

  • Model: iPhone 18 Pro (6.3-inch) or iPhone 18 Pro Max (6.9-inch)
  • Color: Black, Silver, Glacier or Burgundy
  • Storage: 256GB, 512GB, 1TB or 2TB. Apple has not published prices for the tiers above 256GB
  • Payment: full price, Apple’s 24-month monthly option, or carrier financing
  • Fulfilment: home delivery or pickup at an Apple Store on September 18

Once your order is in, the next date is Friday, September 18, when iPhone 18 Pro reaches more than 65 countries and regions; 20 more follow on September 25. iOS 27 arrives separately on Monday, September 14. Our time zone guide covers regions beyond those in the table above.