AT&T’s Best Cell Phone Sales Day Ever?
this at macdaily news . . .
Leaked AT&T memo: Apple iPhone 3GS generated ?best ever sales day?
“Here’s a look at some of the milestones we achieved:
* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com history”
very encouraging . . .
Also reported on Dow Jones News wire:
AT&T Inc.‘s (T) retail stores enjoyed its biggest sales day ever the first day it sold Apple Inc.‘s (AAPL) new iPhone 3GS, TechCrunch reported Thursday, citing an internal memo sent to AT&T workers. The memo also said June 19 saw the most orders through att.com in a single day and the second largest day of traffic in AT&T stores.
The more good things that accrue to T because of the iPhone, the more bargaining power Apple has and the more incentive T has to improve their 3G network.
AT&T has dug a huge financial hole supporting the iPhone. The subsidy is rich and the company’s plan is designed to recoup costs over the life of the contracts. AT&T has taken an uncharacteristic risk in this partnership with Apple. Because of the notable size of the risk (materially depressing near-term earnings even for a company as large as AT&T), the potential reward makes the company one of the few real iPhone plays among publicly traded companies. It’s also yielding over 6% at today’s trading price.
Exclusive deal or no, AT&T will continue to sell iPhones. The question is: How well will the company exploit the exclusive arrangement until it ends and how well will the company position itself to compete with other carriers before the current agreement expires?