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Google Nexus 7” tablet - starting at $199?
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http://www.theverge.com/2012/6/25/3115825/nexus-7-training-document-leak
From article:
“Gizmodo Australia has allegedly received a “training document” that details the exact specs and cost of the long-rumored Nexus 7 tablet. As we heard before, this tablet appears to be an Asus product ? specs include a 1280 x 800, 7-inch display, 1.3GHz Tegra 3 processor, 1GB of RAM, and a 12-core GeForce GPU. It’s also reportedly priced very aggressively ? the 8GB version will come in at $199, with a 16GB version available for $249.”
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Kindle Fire killer. Great competition between players with business models that allow them to sell loss leaders. Amazon immediately started rumors of the Fire 2.
I think Android fans want to see a true iPad competitor. Maybe Google can get the price of a 10” tablet below the $399 set by iPad 2. $349 would probably get the anything-but-Apple crowd in a frenzy. And maybe Android developers will finally start optimizing apps for tablets.
Maybe.
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Quad core, fine, that’s what NVIDIA’s whipped up these days anyway.
Last-gen screen…that’s close to Galaxy Phablets/S IIIs in resolution…and, uh, isn’t the Tegra 3 the GPU? Isn’t that the point, anyway?
Fuzzy screen means the Nexus is competing in a different market than the current iPad.
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A 7” iPod touch with Retina display at $299 (8GB) will bury this market segment. Competitors would have to go sub-$150.
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A 7” iPod touch with Retina display at $299 (8GB) will bury this market segment. Competitors would have to go sub-$150.
Bring it

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Google Is Doing Android Tablets, but What Is It Doing to Make Tablets Better?
There are Android tablets in all shapes and sizes and running the gamut of prices from bargain basement to models that cost more than a comparable iPad.
What seems to be lacking are compelling, tablet-oriented apps along with dead-simple content services that consumers actually want to use…it?s hard to imagine Google can have a hit tablet without some significant progress on the software and services front.
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What you’re looking at there is an official image of the Nexus 7, directly from Google’s Play Store servers. While it’s nice to finally put a face to the name, this image raises some questions, like why does it have a phone interface? Surely Google wouldn’t forsake its own tablet-optimized UI… would it?
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Regarding Google’s new tablet, the Nexus 7:
1) This is a straight up Amazon Fire Competitor. It’s all about selling content from Google Play.
2) The most interesting thing about the device might be its business model. I’m not sure how Google expects to make money selling a $199 device. Are they saying that they’re going to make up for it in the sale of content? Even Amazon, probably the best on-line retailer in the world, has 4% profit margins Google has, so far, terribly mismanaged Google MarketPlace, now Google Play. It would be a surprise if Google made this work - it would be a miracle.
3) Google just ceded the the 10 inch tablet market to the iPad. And with Surface and Windows RT and Window 8 tablets coming out in the fall, I wouldn’t be surprised if Android’s 10 inch tablets get swept from the marketplace this holiday quarter.
P.S. At $299, Google Q is DOA. I know that sounds trite, but that’s all the analysis it deserves.
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Initial report from The Verge. Sounds like the “Butter” team needs to go back to work.
...there’s no photo app on the device at all: the front-facing camera is strictly for video chatting and the like.
...Scrolling isn’t bad, but it couldn’t quite keep up with our thumbs.
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Scrolling isn’t bad, but it couldn’t quite keep up with our thumbs.-The Verge
Hardly what I’d call smooth as “Butter”.
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Shouldn’t anything Android-related just avoid even a hint of the words “quite smooth”?
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The butter is still cold I guess. Give it time!
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The Summer of AAPL is here. Enjoy it (responsibly) while it lasts.
AFB Night Owl Team™
Thanks, Steve. -
A 7” iPod touch with Retina display at $299 (8GB) will bury this market segment. Competitors would have to go sub-$150.
Bring it

Come in at 16gb and I’ll purchase a half dozen.

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Use your powers for good.
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7 Inch iPad.
No margins.
No reason to cannibalize iPad sales.
No way to avoid fragmentation.
No way to make a significant contribution far beyond what others have done in the area.
No chance.Tim Cook at AllThingsD Conference:
Our north star is to make the best product. Our objective isn’t to make this design for this kind of price point, or for this arbitrary schedule, or line up other things or have X number of phones, it’s to build the best.
Here’s the way we’d look at it. Not just at this, but other areas. We’d look and ask, can we control the key technology? Can we make a significant contribution far beyond what others have done in this area? Can we make a product that we all want? We think we’re reasonable proxies for others. So those are things we’d ask about any new product category.
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7 Inch iPad.
Apple would call it an iPod touch.
No margins.
Plenty of margin at $299. Offer the 4G LTE option and pad the ASP.
No reason to cannibalize iPad sales.
I think most consumers would go for the $399 iPad 2. A little competition between Apple product families is healthy. 11” MB Air vs iPad LTE 64GB.
No way to avoid fragmentation.
Wasn’t something announced at WWDC that makes another screen size or two a minor issue?
Tim Cook: Our north star is to make the best product.
It will be the best 7” device. There are plenty of people who want something lighter and more portable than an iPad, yet larger than an iPod touch.


