Jobs spilled the beans! He came out and said that there will be no new product announcements in Paris, instead he’ll be talking about OS X.I and iDVD2.

Now is that a slick move or what? After everyone got soooo worked up about what Jobs would or wouldn’t show at MWNY and then had the fire stolen from his really nice keynote because he didn’t announce what people EXPECTED him to announce, it looks like Jobs is heading everyone off at the pass. He’s pretty much shutting down the rumormongoring before it gets started and focusing everyone’s attention on OS X.I and that, umm other thing.

Well, I, for one, couldn’t be happier. This means that Apple is focused on OS X.I also, and that’s the way it should be. I really want OS X to be great. This attention Jobs is putting on it almost guarantee that it will be. He (Jobs) feels confident enough in OS X.I to allow the media to use it to stoke the flames of anticipation.

What about a new iMac? Who cares?! Gimme a kick-butt OS X.I and you’ll have a new iMac, and a new Cube, and a new TiBook, and so on…

<font size=-1>[ This Message was edited by: VSeward on 2001-08-21 13:10 ]</font>

Hear! Hear!

I am glad to see this as well.  This is the way to control expectations, and is the way a company should communicate in the first place.  As I said in our coverage of this today, it effectively defuses any desire people have to hold off on buying an iMac in anticipation of a new LCD-based unit.

I imagine that is why they did it too, but I hope it is a new trend.

I feel let down by Apple. Apple may consider Paris a minor event but it’s the biggest Apple event in Europe. Of course there’ll be other hard/software producers with new stuff, but sitting one and a half hours listening to a Keynote I already heard, well, that isn’t exactly fun.
If Apple would update hardware as suggested by some that might be nice, but if Apple decides to save all the news for the Seybold, I’d feel really pissed.

I think this means that Apple will introduce an upgraded PowerBook at Seybold and a new iMac at a special Apple media event. I have no info, just a guess.

On 2001-08-21 18:08, hoytt wrote:
I feel let down by Apple. Apple may consider Paris a minor event but it’s the biggest Apple event in Europe. Of course there’ll be other hard/software producers with new stuff, but sitting one and a half hours listening to a Keynote I already heard, well, that isn’t exactly fun.
If Apple would update hardware as suggested by some that might be nice, but if Apple decides to save all the news for the Seybold, I’d feel really pissed.

I don’t think the keynote will be a rehash. Think about it. OS X.I will be completed (or fairly close to being completed) and features will be demoed. Yeah, Jobs did that at MWNY but this will be the real deal. And it won’t likely go for 1 1/2 hours. Heck, you may be able to pick up a copy there.

it should be good.