Apple

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Apple is More Complex But Tim Cook is Doing Okay

Andrew Orr ·

Over at Wired UK, John Arlidge asks “Has Apple finally bitten off way more than it can chew?” It doesn’t seem as if that question is answered. It’s the typical roundup of everything Apple is doing today, across hardware, software, and services, and wondering if the company is doing okay under Tim Cook as opposed to Steve Jobs. I thought this quote was interesting however, claiming to come from an Apple veteran.

What Cook is trying to do is come up with a new set of iTunes-like services to mate with more varied hardware to create an ecosystem that is simple and compelling. Imagine secure communications, iCloud storage, TV, quality news, banking, health, insurance and more, all from the same, trusted supplier on iPhone, iPad, Mac, the Watch and, in future, AR glasses. That would be pretty revolutionary.

Indeed.

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Is Apple the Company That Can Transform the AR Industry?

Andrew Orr ·

Lucas Matney wrote for TechCrunch and asked if Apple can keep the AR industry alive.

AR startups have already been struggling and hardware efforts have largely cratered. The software platforms have had some success building what Apple hasn’t or won’t for niche enterprise customers, but as the economic realities shift, all bets are off.

First, I don’t think there’s much of an AR industry right now to keep alive. We have a scattering of AR features on iPhones and Androids, but right now it still seems niche. Second, in my biased opinion as an Apple blogger, I think Apple is the one to truly make AR mainstream. As an example, Apple didn’t invent the cellphone, but the iPhone transformed our lives and the cellphone industry. For the company to do the same with AR, we need an AR headset.