Apple sure is making it easy for us to believe they’re working on augmented reality, especially when the company hires someone like Tim Dashwood. He’s the guy behind the Final Cut Pro and Adobe Premier 360VR Toolbox plugins for creating virtual reality video, and now he’s on Apple’s payroll.
Apple announced Pro Apps Bundle for Education Thursday. It includes all of the company’s pro software—Final Cut Pro X, Logic Pro X, Motion, Compressor, and MainStage—in one bundle for $199.99. “The industry-leading apps used by professional video editors and musicians are now available at a special price for qualifying college students, teachers, and education institutions,” the company said. Purchased individually outside of the education channel, these apps would total $629.95. This is no substitute for new professional Mac hardware, but it is a statement of support for the pro market, and it comes in the wake of CEO Tim Cook telling shareholders that Apple cares about the pro market. Getting students embedded with Apple’s software is a good way to hook them into the Apple ecosystem.
Apple released Pro Video Formats v2.0.5, an update to the video codecs supported in OS X El Capitan and macOS Sierra. The update comes out at the same time as Final Cut Pro X 10.3, which was announced during Apple’s “hello again” media event.