Hilarious Deconstruction of Microsoft's 'Mac Book' Surface Commercial

The Next Web has a hilarious deconstruction of Microsoft’s Meet Mackenzie “Mac” Book commercial. If you haven’t already seen this ridiculous commercial, watch it. You’ll probably be mad at me for telling you to do that, but your reward will be Callum Booth’s excellent snarkfest at TNW. Here’s a snippet, where he questions the premise of the commercial star’s name, Mac Book.

What are your credentials here, bud?

Just because my last name is ‘Booth’ doesn’t mean I have any understanding how phone booths or toll booths actually operate. You wouldn’t come to me if you were planning on upgrading a selection of traffic kiosks on the strength of my surname. I can categorically say that’d be the worst mistake you’d ever make. My entire selection rationale would revolve around which booth I think looks the most bitching, which, unfortunately, is no way to actually run a business.

I’m sorry, Mac Book, but I do not value your opinion on this matter.

Evidence Mounts: Apple's Butterfly Keyboard is on the Way Out

Evidence is mounting that the ill-fated Butterfly mechanism keyboard that Apple has been using in its notebook computers ever since the MacBook debuted in 2015 will eventually become history. AppleInsider has the goods:

Apple analyst Ming-Chi Kuo suspects that the [rumored] 16-inch MacBook Pro will be the first Apple laptop to shift [back] to a scissor mechanism …

Furthermore, Kuo is predicting that the entire MacBook Air and MacBook Pro lines will migrate in 2020 to the technology.

Some think this is evidence of the subtle hand of Apple’s COO Jeff Williams.

Apple Finally Serious About MacBook Keyboard Problems

Apple is now serious about MacBook keyboard problems some people may have, and repairs at Apple Stores promise next-day turnaround.

Most keyboard-related repairs will be required to be completed in store until further notice. Additional service parts have been shipped to stores to support the increased volume.

These repairs should be prioritized to provide next-day turnaround time. When completing the repair, have the appropriate service guide open and carefully follow all repair steps.

Killing the Lighting Port, Buying into Apple Watch Series 4 - ACM 477

What would it take for Apple to ditch the Lightning port on iPhones? Bryan Chaffin and Jeff Gamet explore the possibilities, and Bryan ends up convincing himself to buy Apple’s not-shipping-yet AirPower charging pad. They also ask themselves what it would take for them to want Apple Watch Series 4, iPhone Xs, new iPad Pros, and new MacBooks. Their conclusion? It’s going to be an expensive fall.