Will we see an Apple Search Engine in the Future?

Jon Henshaw of Coywolf speculates that we may see an Apple search engine in the future based on several factors.

Apple is investing heavily in search, as shown in their job postings for search engineers. The job listings reveal they incorporate AI, ML, NLP, and more into all of their services and apps.

In July 2020, Apple published a significant update to its About Applebot support page. The additions are very similar to the details Google provides to webmasters and SEOs.

It’s an interesting idea, for sure. It could be an Apple search engine, or Apple adding improvements to Siri.