Apple has published exactly one AppleCare price for the lineup it announced on September 9, and it is not an AppleCare+ price. AppleCare One is listed at $19.99 a month for an individual plan covering up to three devices, with a family plan at $49.99 a month that Apple dates to September 14.
Every per-product AppleCare+ price is blank. Apple’s support pages carry AppleCare+ rows for iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12, Apple Watch Ultra 4 and the Hermes models, but the monthly and annual figures are filled in after the page loads and are absent from the content Apple serves. iPhone Duo is not in the AppleCare+ iPhone table at all.
| AppleCare item | What Apple publishes |
|---|---|
| AppleCare One, individual | From $19.99 per month, up to three devices |
| AppleCare One, family | $49.99 per month, listed as available September 14 |
| AppleCare+ for iPhone 18 Pro and 18 Pro Max | Model rows present, price cells not published |
| AppleCare+ for iPhone Duo | Not listed in Apple’s AppleCare iPhone table |
| AppleCare+ for AirPods 5 | Listed in an “AirPods 5, Beats” row, price cells empty |
| AppleCare+ for Apple Watch Series 12 and Ultra 4 | Rows present, price cells empty |
| AppleCare+ for Apple Watch Hermes | Rows present, price cells empty |
The only AppleCare figure Apple has published
Apple’s AppleCare page gives two numbers. AppleCare One starts at $19.99 a month and covers up to three devices on one plan, and the family version is $49.99 a month. The family tier is dated to September 14, the same Monday that iOS 27 arrives as a free update.
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That is the whole published price list. Apple’s AppleCare page shows no per-product prices, and neither the iPhone 18 Pro nor the iPhone Duo checkout page carries an AppleCare figure in the content it serves.
What Apple’s support pages show for each new product
On Apple’s iPhone support page, the AppleCare+ table renders its headers, “Monthly” and “Annually”, and its model names, including iPhone 18 Pro and iPhone 18 Pro Max. The price cells themselves are populated client side and are not in the served page, so there is no figure to quote.
The headphones page behaves the same way. AirPods 5, which sell for $129 or $149 with the Wireless Charging Case, appear in a shared row labelled “AirPods 5, Beats” with empty price cells. Apple’s dedicated AirPods support URL returns a 404.
The Apple Watch support page lists rows for Apple Watch Series 12, Apple Watch Ultra 4 and both Hermes models. Again the rows exist and the prices do not.
iPhone Duo is missing from the table entirely
The gap is widest on the most expensive new product. iPhone Duo starts at $1,999 in the US and runs to $3,199 for 2TB, and it does not appear in Apple’s AppleCare+ iPhone table. Apple has not said whether that is a page that has not caught up yet or a sign that Duo coverage will be handled differently.
Timing makes this more than a footnote. iPhone 18 Pro pre-orders open Saturday, September 12 at 5 a.m. PT, AirPods 5 and both watches are orderable now, and Duo pre-orders begin October 16. AppleCare is normally a decision made during that checkout.
Hardware prices you can check, coverage prices you cannot
| Product | US price Apple publishes | AppleCare+ price |
|---|---|---|
| iPhone 18 Pro | From $1,199 (256GB) | Not published |
| iPhone 18 Pro Max | From $1,299 (256GB) | Not published |
| iPhone Duo | From $1,999 (256GB) | Not published, and not listed |
| AirPods 5 | $129, or $149 with Wireless Charging Case | Not published |
| Apple Watch Series 12 | From $399 (42mm aluminum GPS) | Not published |
| Apple Watch Ultra 4 | From $799 (49mm titanium) | Not published |
| Apple Watch Hermes Series 12 and Ultra 4 | Not published | Not published |
The pattern is consistent: Apple’s newsroom releases and store pages carry hardware prices in plain text, while the AppleCare figures sit behind a script. Anyone budgeting for a $1,199 iPhone 18 Pro plus coverage has half the sum today.
What Apple has not said
- The monthly or annual AppleCare+ price for iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12 or Apple Watch Ultra 4, in the US or any other storefront.
- Whether iPhone Duo gets its own AppleCare+ plan, and at what price.
- Whether AppleCare+ with Theft and Loss is offered for the new iPhones, and what it costs.
- Which of the new products are eligible for AppleCare One, and how the three-device limit is counted.
- Any service fees, deductibles or repair charges for the new models.
- Whether AppleCare+ prices for the Hermes watches differ from the standard models.
Everything above is a genuine gap rather than an estimate, so no figure should be assumed from last year’s plans.
The next date that matters is Friday, September 18, when iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 reach stores, and September 14 for the $49.99 AppleCare One family plan. If you want coverage on a pre-order placed at 5 a.m. PT on September 12, the AppleCare+ price will be whatever Apple shows at checkout, because it is not on any published page yet. Our full recap of the Surprise and shine event has the confirmed hardware prices in the meantime.
