Apple CEO Tim Cook made it clear he wants his company to play a role in the rapidly changing market for entertainment content. He said as much during the company's second quarter earnings conference call on Monday, and called out HBO Now as an example of giving customers what they want.
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Now that Apple TV has a place in our living rooms, Tim Cook wants to make sure that's our go-to choice for TV shows and movies. He says major changes are coming to the market, and that has to have Comcast, Time Warner, and Dish taking notice. The customer loss will be slow, but it'll come unless they figure out how to change with the market instead of resisting what's coming.