Google has plans to go beyond making the operating system for your smartphone and now wants to offer its own cell service, too. The Internet search giant said it plans to make an announcement in the coming months, and that it doesn't plan to compete with the current crop of cell service providers.
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Google launching its own MVNO cell service sounds like another shakeup for the market even though the company says this is a way for it to experiment. If Google offers price plans and features AT&T and Verizon customers find appealing, they'll have to respond or risk losing some of their marketshare—just as they've had to do with T-Mobile.