The popular headphone maker Beats is ready to join the streaming music market with the launch of Beats Music in January 2014. The music service's site is already up and running and letting future listeners sign up for their own account names now.
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The streaming music market is a tough game to get into with Pandora, Spotify, and now iTunes Radio on the scene. Beats Music does have name recognition, so that'll help, but isn't a guarantee it'll still be here a year from now.