Leshi TV CEO Jia Yueting kicked his hyperbole engine into overdrive and is equating Apple to Adolph Hitler. His company went so far as to release a vaguely South Park-style image online of the Nazi leader, complete with an Apple logo on a red arm band.
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While equating competitors to the bad guys is a fairly common marketing tactic, going so far as to draw parallels to Hitler and the Nazi regime is in bad taste, to say the least.