Nike may have axed most of its FuelBand team, but that doesn't mean the fitness tracker is on death row, or at least that's what the company is saying. When news of the layoffs leaked, speculation arose that the company was pulling out of the hardware market and would focus instead on software for fitness trackers, including Apple's rumored iWatch.
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If Nike is worried about competition in the wearable fitness tech market now, just wait until Apple gets in on the game.