Apple Quietly Releases ‘Apple SIM’ for iPad Air 2 Multiple Carriers

6:49 PM EDT, Oct. 16th, 2014 · Bryan Chaffin · Analysis

Carrier Options

Apple didn't mention it during the company's "It's Been Too Long" media event, but the company has taken a bold step in giving consumers power over their wireless service for iPad Air 2. Apple's iPad Air 2 website shows that the device ships with the "Apple SIM," a new SIM that allows you to switch between AT&T, Sprint, and T-Mobile in the U.S.

Apple Posts ‘The Evolution of Retina’ Video

6:16 PM EDT, Oct. 16th, 2014 · Bryan Chaffin · Cool Stuff Found

Apple posted the 30 second spot called "iMac with Retina 5K display - The Evolution of Retina" to YouTube Thursday. Like the other videos released today, this one was unveiled during the company's "It's Been Too Long" media event. The spot starts with the original iPhone 4with Retina display, and flips through subsequent generations of iPhones, iPads, and Macs to feature a Retina display, each showing a little bit more of the same high-resolution video than the one before it. It's a very clever illustration of just how much bigger Apple's iMac with Retina 5K display is than everything else around.

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Apple Posts ‘Introducing iMac with Retina 5K Display’ Video with Dan Riccio

6:04 PM EDT, Oct. 16th, 2014 · Bryan Chaffin · Cool Stuff Found

Apple has posted the video "Introducing iMac with Retina 5K Display" to YouTube. Hosted by Dan Riccio, Apple's Senior Vice President of Hardware Engineering, this video focuses on the Retina 5K display in particular, explaining some of the technology that went into the device, including the new inventions Apple came up with to make it work. It also offers a use case for a professional videographer. The video was unveiled during the company's "It's Been Too Long" media event held earlier on Thursday.

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Apple Posts iPad Air 2 Reveal Video

5:56 PM EDT, Oct. 16th, 2014 · Bryan Chaffin · Cool Stuff Found

Apple published the iPad Air 2 - Reveal video to YouTube Thursday. The video was debuted during the company's "It's Been Too Long" media event earlier, and it plays on the original commercial for the iPad Air that showed the device being thinner than a pencil. In the new piece, which is only 32 seconds long, a laser slices off a good chunk of the pencil to make the point that the iPad Air 2 is even thinner.

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TMO Daily Observations: 2014-10-16

3:31 PM EDT, Oct. 16th, 2014 · Jeff Gamet · Daily Observations Podcast

Daily Observations Podcast

Apple's October media event gave us OS X Yosemite, Apple Pay, iOS 8.1, new iPads, and new a new iMac. John Martellaro and Kelly Guimont join Jeff Gamet to talk about Apple's announcements, share their thoughts on the new iPad Air 2 and iMac with Retina Display, and offer their take on whether or not we've really entered into the post-PC era.

Apple Introduces iMac with 5K Retina Display

2:31 PM EDT, Oct. 16th, 2014 · Jeff Gamet · Product News

Apple unveiled a new iMac model on Thursday with a 27-inch 5K Retina Display. Phil Schiller, vice president of worldwide marketing, said the new iMac's display is unlike any other for desktop computers, and even called it the "world's highest resolution display."