Timing of ipad release

  • Posted: 01 February 2010 09:19 AM

    Long time guest to AFB first time post, a little nervous.What is the significance of only one month delay between product/SDK announcement and it’s actual release? Since for the iphone it
    was much longer.

         
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    Posted: 01 February 2010 09:40 AM #1

    I suspect it has more to do with chip production and FCC approval for 3G.  If you notice the 3G version comes out a month later probably due to the fact that we have more radio bands to test beyond WIFI and cell carrier contracts to sort out.  If we assume that the Iphone 4.0 software is shown in Mar and new Iphones arrive in late June, then Apple will need to be producing A4 chips to go in the Iphone.  Rather then have all the products launch at the same time Apple is probably trying to scale in with the IPAD and meet the Iphone production plan.  It’s alot of moving parts.

         
  • Posted: 01 February 2010 10:02 AM #2

    The iPhone is sold to customers on a post-paid contract. Because most post-paid customers purchase phones under subsidized contracts of two-years, Apple needed sufficient lead time to advise potential customers to wait before contracting for a new phone.

    Second, Apple had yet to build out the app store. Announcing the device and the availability of the SDK pushed development of iPhone apps.

    The iPad is not sold with a contract is being released with over 140,000 compatible apps and access to the vast eBook market.

         
  • Posted: 01 February 2010 10:28 AM #3

    Also… While most of last week’s press coverage began with the phrase “after months of hype… Apple released the iPad” it is pretty damn serious misreporting as Apple didn’t actually hype anything. The only hype appeared to have come from the fan base and the rabid press trying to get any mention of Apple into their articles as it generates hits.

    BUT… Apple do like the pre-announcement phase of the launch to actually build press momentum and genuine hype.

    Remember Apple has had several waves of coverage for the iPhone. First the initial device which was good enough to generate interest. Secondly the SDK release and the massive flood of companies that did well off it (plus a few moronic companies riding on the back of the hype). Thirdly the 3gs announcement and release just built on the wave that was there.

    David Pogue’s article was interesting in his 3 phases of Apple product release.

    Phase one the growing interest leading up to the the announcement. Phase two the (typically negative) reaction to the launch by bloggers. Phase three the product release.

    Phase one on the iPad was a crazy run up with people promising that the device would be operated from behind using an input method until now never used. Would video conference and probably arrange to have coffee made by the mere thought crossing your mind.

    Phase two is in full force and the 60 days thing will help dampen some of the worst bloggage about the product. It has been such a violent reaction against the iPad from a huge number of people that I think that a lot of people are actually pretty damn scared about it. We got the heads of so-called “rival” companies soundbites a day after too which says something about the press coverage Apple can draw.

    Apple are countering with strategic releases such as last nights Colbert appearance on the Grammys (oh while on that subject - way to go Immi!) and even a mock-up on Pee-Wee Herman’s show over the weekend too. It seems like the device is already entering the world on a cultural level too - not many AppleTV’s got that kind of coverage before release.

    So I think the timing of the iPad release is to counter some of the negative reaction and build momentum into the actual release of the device. The only fly in the ointment I can see is the staggered release of the wi-fi only machine and the 3g device. It means that the market of people who want to queue up for it might be segmented leading to slightly lower first weekend sales and the ensuing “fail” articles that would accompany such an announcement. Time will tell but I think people are only just beginning to realize just how big this is.

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  • Posted: 01 February 2010 10:31 AM #4

    Does the acceleration tell us anything about the growth rate of
    Apple’s ecosystem?

         
  • Avatar

    Posted: 01 February 2010 10:35 AM #5

    rattyuk - 01 February 2010 02:28 PM

    Also… While most of last week’s press coverage began with the phrase “after months of hype… Apple released the iPad” it is pretty damn serious misreporting as Apple didn’t actually hype anything. The only hype appeared to have come from the fan base and the rabid press trying to get any mention of Apple into their articles as it generates hits.

    BUT… Apple do like the pre-announcement phase of the launch to actually build press momentum and genuine hype.

    Remember Apple has had several waves of coverage for the iPhone. First the initial device which was good enough to generate interest. Secondly the SDK release and the massive flood of companies that did well off it (plus a few moronic companies riding on the back of the hype). Thirdly the 3gs announcement and release just built on the wave that was there.

    David Pogue’s article was interesting in his 3 phases of Apple product release.

    Phase one the growing interest leading up to the the announcement. Phase two the (typically negative) reaction to the launch by bloggers. Phase three the product release.

    Phase one on the iPad was a crazy run up with people promising that the device would be operated from behind using an input method until now never used. Would video conference and probably arrange to have coffee made by the mere thought crossing your mind.

    Phase two is in full force and the 60 days thing will help dampen some of the worst bloggage about the product. It has been such a violent reaction against the iPad from a huge number of people that I think that a lot of people are actually pretty damn scared about it. We got the heads of so-called “rival” companies soundbites a day after too which says something about the press coverage Apple can draw.

    Apple are countering with strategic releases such as last nights Colbert appearance on the Grammys (oh while on that subject - way to go Immi!) and even a mock-up on Pee-Wee Herman’s show over the weekend too. It seems like the device is already entering the world on a cultural level too - not many AppleTV’s got that kind of coverage before release.

    So I think the timing of the iPad release is to counter some of the negative reaction and build momentum into the actual release of the device. The only fly in the ointment I can see is the staggered release of the wi-fi only machine and the 3g device. It means that the market of people who want to queue up for it might be segmented leading to slightly lower first weekend sales and the ensuing “fail” articles that would accompany such an announcement. Time will tell but I think people are only just beginning to realize just how big this is.

    Nice post Ratty, also like your multiple posts in Comments sections across the blogisphere. It’s good to see someone fighting the FUD.