Recent Articles By John Martellaro [RSS]

Why The iPhone 11 Pro Has 3 Cameras

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Just what are the two cameras on the iPhone 11 doing? What’s different about the three cameras on the iPhone 11 Pro? TechCrunch explains.

On the back of the iPhone 11 Pro can be found three cameras. Why? Because the more light you collect, the better your picture can be. And we pretty much reached the limit of what one camera can do a little while back. Two, three, even a dozen cameras can be put to work creating a single photo — the only limitation is the code that makes them work.

The Most Memorable Apple Ads Over the Years 1984-2019

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Apple ad campaign: Here's to the crazy ones.

Business Insider has collected in one place all the most memorable Apple ads over the years.

  • We looked at the ads that have aired in the years since [1984] and highlighted the most memorable one each year, from dancing iPod silhouettes to the “Get a Mac” ad campaign.

This trip down memory lane is great to mull over as we’ve watched Apple grow and change.

Journalist & TMO Contributor Charlotte Henry (#2) - TMO Background Mode Interview

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Charlotte Henry on Background Mode

Charlotte is a London-based technical journalist. A self described media junkie, she writes about Apple—and now for the Mac Observer as well. She has also written for City A.M. (London’s daily business tabloid,) Computer Business Review, and the Independent on Sunday. Her new book is: Not Buying It.

In this special edition of BGM, Charlotte chats about her reactions to Apple’s September 10 iPhone event. She noted how Apple is in a new balancing act, promoting hardware to sell services—and vice versa. Charlotte told me about how pleased she is with the new iPad and plans to buy one. Then we took a closer look at the value proposition comparing the iPhone Xr to the iPhone 11. Charlotte also filled us in on her experience watching the event in the Apple London flagship store.

Former Apple Senior Director Michael Gartenberg (#7) - Background Mode Interview

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Michael Gartenberg

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his seventh appearance on Background Mode, Michael and I analyze Apple’s September 10, 2019 iPhone event: “By Innovation Only.”

We started with a discussion of the overall content and tenor of the event. Was the scripting more evident than usual? Is the format wearing thin? Why were there no success numbers touted as is customary? In the second segment, we looked at some of the new products announced. Michael and I also pondered whether some of the traditional inspirational and aspirational elements were in too short supply. And, crucially, why was Phil Schiller’s shirt tucked in? Michael is well versed in Apple marketing strategies and is always a delight to have on the show.

iPhone Naming Conventions Are a Mess

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Ken Segall writes (Sep. 9) that it’s time to dump both the “i” in iPhone as well as the alphabet soup.

I think it’s amazingly cool that the i-thing happened, but everything has a beginning and an end. The trick is knowing when to end.

Smarts and forward-thinking always beats clinging to the past.

The truth is, Apple has already made the i-decision. It’s been years since a new i-product appeared. Apple Watch, Apple Music, Apple Pay, Apple Card—all would be i-things under the old rules.

Apple dropped the alphabet soup on Sep. 10 along with the bizarre “X” vs. “ten.” Will the “i” be next?

Tidbits Managing Editor Josh Centers (#5) - TMO Background Mode Interview

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Josh Centers on Background Mode.

Josh Centers is the Managing Editor of Tidbits.com and has published many Take Control (TC) books. He’s the author of Take Control of Apple TV and Take Control of Home Automation. He’s been writing the Take Control books for iOS since version 8, and his latest book is Take Control of iOS 13 and iPadOS 13.

In his fifth appearance on the show, Josh and I explored his latest article (Aug. 30) at Tidbits that explores a controversial user interface issue in iOS 13. Josh is blunt about Apple’s questionable use of the ellipsis. We then took a 30,000 ft. view of the current disarray in the area of IoT, home automation and security. As an aside, Josh and I hypothesize about a new Apple product. We finished with a discussion of what sets iPadOS 13 apart from iOS 13.

Prepare Your iPhone for Hurricane Conditions

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Apple Maps redesign coming with iOS 12

USA Today has a list of excellent tips on how to prepare your smartphone for disaster conditions.

If you’re preparing for a hurricane, your survival plan should include your smartphone. But you’ll want to do a few things in advance to make sure it will work, and actually be helpful in an emergency. And it’s a good time to remember: you won’t be able to rely on your mobile device for everything.

The author’s checklist is impeccable.

Astronomer Dr. Clay Sherrod (#2) - TMO Background Mode Interview

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Dr. Clay Sherrod on Background Mode

Dr. Clay Sherrod’s astronomical studies began, soon after his Ph.D. work, in 1970 with the Arkansas Sky, Inc., his private non-profit and educational research and educational program. Although now retired, the work, publications and outreach from him via the Arkansas Sky Observatory ranks among the top in private non-profit facilities.

In his second appearance on the show, Clay and I talked about his latest book which covers the entire spectrum of the change in the Earth’s climate. We noted that climate science has deep roots into the planet’s history and is based on the scientific method. Not everyone speaks the language of science, and so it’s important to identify authoritative sources that can be trusted. We tried to cover as many aspects as we could to deliver a broad picture of the perils facing the Earth.

The Origins of Unix - Now 50 Years Old

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Apple UNIX

ars technica has posted at terrific story by Richard Jensen on the origins of the Unix operating system back in the late 1960s.

Maybe its pervasiveness has long obscured its origins. But Unix, the operating system that in one derivative or another powers nearly all smartphones sold worldwide, was born 50 years ago from the failure of an ambitious project that involved titans like Bell Labs, GE, and MIT.

A derivative of the original Unix OS, in the family tree of BSD, is the basis for macOS, iOS, and is even running in your Apple Watch.

It's Almost Crunch Time. R.I.P. Python 2

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Python featured image.

TechRepublic writes:

With just four months to go until support ends for Python 2, there are still some developers and projects that haven’t made the switch to Python 3….

The pressure to make the move is growing, with the Python 2 interpreter and bundled libraries due to cease receiving bug fixes from January 1st 2020.

This article describes the impact of the Jan 1st cutoff and steps to take for a successful migration to Python 3.

For more information about scripting language support in macOS Catalina, see: “macOS 10.15 Catalina Deprecates UNIX Scripting Languages.