Apple CEO Tim Cook told shareholders on Tuesday his company cares about professional users, especially creative pros, despite all evidence to the contrary. Without laying out specifics, Mr. Cook told shareholders to expect more from Apple to address pro users.
Our iPhones have a lot of potential for computer power, but we might not think of them as desktop or laptop replacements. Writing this entire article on an iPhone instead of a computer, Jeff Butts explores this possibility and lets you know what you can do with that supercomputer in your pocket.
Apple’s competitors are sensing Macintosh weakness and are making bold moves. The MacBook Air hasn’t been updated since March, 2015. The Mac Pro, MacBook Pro and Mac Mini are very long of tooth. The latest iMac is coming up on a year old, and only the MacBook looks fresh. Soon, there may be much blood in the water.
Apple is long overdue for a refresh of its Macintosh line. The last Mac mini update was October 2014. The 2013 Mac Pro has never been updated. The last MacBook Pro (15-inch) was updated in May of 2015. The company still sells a 2012 13-inch MacBook Pro with a SuperDrive. Only the iMac and MacBook lines are less than a year old. The Verge lays it all out and questions why Apple isn’t keeping most of its Macs more current. Yet there are glimmers of hope. It’s all on page 2 of Friday’s Particle Debris.
Apple’s overall Macintosh sales are in decline, for how long we don’t know. The MacBook Pro is long over due for a refresh. Apple’s Mac Pro has languished. The Mac mini, last updated in 2014, was less than intoxicating. What’s happening? John takes a look.