Apple is a real company, producing real products and there are quantifiable facts about the company. How well we create a picture of Apple as a company depends on how we assess the reliability of our understanding. That means looking at certain facts with keen understanding and, more importantly, updating our estimations based on new facts. John, as you might expect, gets into physics and Bayesian logic. But don’t worry. It’s a fun ride.
In unnerving news, Forbes reports that your web browsing history in Safari gets stored in iCloud, even if you deleted it. Using a special tool, a security analyst accidentally discovered an iCloud record called “tombstone,” and this is where Apple stores the deleted history.
Are you ready to drop $1,000 on a new iPhone because it sounds like Apple is hoping you are. Bryan Chaffin and John Martellaro join Jeff Gamet to talk about the report of a $1,000 special edition 10th anniversary iPhone, plus John dives into the philosophy of math and Apple product sales estimates.
In a world where people are still having a hard time accepting that smartphones cost money, Apple is prepping a special 10th anniversary iPhone model, and it’s going to cost more than US$1,000. The special model will reportedly be called the iPhone 8, and despite the hefty price tag people will likely buy it.
The race to get Thunderbolt 3 docks to market has been on since Apple introduced the Touch Bar MacBook Pro, and CalDigit is the first to hit that mark with its new TS3 Lite. The dock includes two Thunderbolt 3/USB-C ports, two USB 3.1 type A ports and a single USB-C port, audio in and out, Gigabit Ethernet, and DisplayPort. The TS3 Lite supports dual displays plus 4K and 5K displays, and it’s two front-facing USB ports can charge devices when the dock isn’t connected to your Mac. The TS3 Lite is available now for US$199.99.
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Soraa has announced their Helia LED bulb, which incorporates several lighting and communication innovations not found in other LED bulbs. Todd Antes, Senior Vice President of Marketing, gave us an overview of the benefits of their bulb.
Apple doesn’t love iBooks, and it shows in the way the company has largely let its ebook store languish. Bryan Chaffin argues that what we’ve seen (not) happen to iBooks is what we’ve seen every time an Apple product stopped being the focus of top executives. That needs to change.
If you watch the Grammy Awards on Sunday night and don’t skip the commercials, you’re likely to see something that reminds you of Apple’s “1984”: a new commercial from Sonos targeted at ridding the world of a new disease, The Silent Home. Previewed to the press this week in Boston, the spot is effective at delivering its message and is perhaps the clearest advertising we’ve seen yet from Sonos. View it in advance of the Grammy’s right here (or on YouTube if you prefer that sort of thing).
Evidence suggests Apple stopped loving iBooks. Bryan and Jeff go over that evidence and discuss why Apple should rekindle that love and make iBooks great again. They also take a few minutes to experience some schadenfreude over Samsung’s battery factory fire, and argue that a loss of market share demonstrates Samsung’s lack of software relevance.
Today Pinterest rolled out a new visual search tool called Lens. It’s a feature found within the app that uses machine learning to classify real-world objects. Lens suggests items in Pinterest that are related to the object. Pinterest co-founder Evan Sharp demonstrated Lens visual search to detect a pomegranate, and Pinterest showed him pins about pomegranate bread, sandwiches and helpful tips to peel the fruit. Along with Lens, the company introduced Shop the Look, a tool that identifies objects in pins that you can purchase, and gives you a direct link to buy. Right now it’s only available for five brands. Although currently in beta, Lens is sure to help usher in augmented reality.
It’s the kind of irony that takes serious script work to bring together in a TV show, but for Samsung it’s real life: The factory that makes the faulty batteries that led to the exploding Galaxy Note 7 caught on fire. Luckily no one was hurt, so it’s totally OK for us to poke fun at Samsung’s latest misfortune.
Apple may have some new plans for Apple TV now that they hired away Amazon’s Fire TV boss. Kelly Guimont joins Jeff Gamet to talk about Timothy Twerdahl’s now job as Apple TV’s vice president for product marketing, plus they look at what could be in store for the next Apple TV refresh.
Bob LeVitus tries out Royole Moon, “a virtual 3D mobile theater for movies, gaming, and more.” He says it’s close, but misses the mark. Read on for why.
Thanks to some big improvements in watchOS 3, the app experience on Apple Watch is actually getting pretty good. Here are just a few of the apps that changed the face of my Watch faces.
Apple TV has a new vice president for product marketing and he used top be in charge of Amazon’s Fire TV division. Timothy D. Twerdahl came on board with Apple in February and he’s taking over the marketing job from Pete Distad.
Never heard of the Transformations menu option? Then you should come check this out. The feature’s been around forever, but a lot of folks don’t know that you can use it to change text accidentally typed in uppercase to lowercase, for example. Sweet!
We have a deal for you today on the LimeLens Universal Smartphone Camera Lens Set. It works with iPhones, many Samsung devices, some Sony devices, and even some Chinese Android devices. It includes a dual macro/wide lens that’s 10x macro on one side and 0.67x wide angle on the other. It also has a fisheye lens with a 190° view. The set is $39.99 through our deal.
Steve Jobs’s obsession over every aspect of a device being important is legendary. He famously (and infamously to some) demanded that the insides of a sealed machine—even the circuit boards—be just as aesthetically pleasing as the outside. Reuters has an interesting piece about Apple Campus 2.0, and how Apple’s current leadership is applying that same penchant for detail to this building. Pipe that you can’t see. Wires that you can’t see. That sort of thing. Some of you are instantly getting tense because you would rather Apple be spending that time and attention to, say, new Macs. Or iPads. Or AirPort devices. Or a 5K display worthy of a Mac. Or something other than new iPhones. I’m still just as tense as I have been about those things, but the reality is I’m glad Apple is being all obsessive about Apple Campus 2.0. This building is just as much Steve Jobs’s legacy as Apple itself. I imagine it’s important to his survivors at Apple that they treat this building as he would have treated it. I can’t help but think working in a living reminder of this aspect of Steve Jobs will help make future products that much better. One way or another, go read the Reuters piece. It’s really good.
Steve Wozniak will be speaking at the Startup World Cup Grand Finale in San Francisco on March 24th, 2017. Event organizers Fenox Venture Capital said Tuesday that Woz will, “share insights on his time at Apple and tell some untold stories.”