Apple makes two frequency claims for the Health Sensing System in Apple Watch Series 12: 60 times more frequent background heart rate readings than Series 11, and 24 times more frequent heart rate variability readings. The absolute rates Apple prints beside them are a heart rate reading every five seconds through the day and an…
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Apple's AirPods Range Is Now Four Prices: What the $20, $100 and $300 Steps Add
With AirPods 5 on sale, Apple’s headphone range comes down to four prices: $129, $149, $249 and $549. The steps between them are $20, $100 and $300, and each one buys something very different. AirPods 5 at $129 sets the floor of Apple's range. Image: Apple The cheapest step is the easiest to misread. Going…
Apple Watch Audio Intelligence on an iPhone 15 Pro: Two Features Work, Two Do Not
Pair a new Apple Watch Series 12 or Apple Watch Ultra 4 with an iPhone 15 Pro and exactly half of Apple’s new Audio Intelligence set qualifies. Sound Recognition and Music Recognition ask for an iPhone 11 or later, while Live Rewind and Siri Recap require an iPhone 16 or newer, according to Apple support…
Apple Watch Ultra 4 and Series 12 Share One Health Sensing System: What the Extra $400 Does Not Buy
Apple Watch Ultra 4 costs $799 and Apple Watch Series 12 costs $399, and Apple gives both the same Health Sensing System, the same S11 chip and the same health claims worded the same way. The extra $400 buys battery life, GPS, satellite, water rating and brightness. Series 12 starts at $399 with the same…
Apple Watch Series 12 Senses Far More Often and Still Rates 24 Hours: What Apple Says Explains It
Apple Watch Series 12 measures heart rate every five seconds and HRV as often as every five minutes, and Apple still rates it at up to 24 hours of normal use and up to 38 hours in Low Power Mode. Those are the same battery figures Apple publishes for Series 11. Series 12 keeps the…
iPhone 18 Pro Charger Prices: 10 Apple Storefronts Checked, None Lists the 60W Adapter
Apple’s fastest published charging figure for the iPhone 18 Pro, up to 50 percent in around 15 minutes, depends on a 60W USB-C adapter that Apple sells separately and has never priced. Ten Apple storefronts were checked and not one of them publishes a number for that adapter, or for the MagSafe Charger. Apple priced…
iPhone 18 Pro Accessories: The Six Apple Priced, From a $29 Wrist Strap to a $59 Crossbody Strap
Apple has published United States prices for six first-party iPhone 18 Pro accessories: the TechWoven Case with MagSafe at $59, the Clear Case with MagSafe and the Silicone Case with MagSafe at $49 each, the FineWoven Wallet at $59, the Wrist Strap at $29 and the Crossbody Strap at $59. Bought together they add $304…
watchOS 27 on the Apple Watch You Already Own: 14 Features That Cost Nothing on Monday
If you already own an Apple Watch Series 9, Series 10, Series 11, SE 3, Ultra 2 or Ultra 3, watchOS 27 costs you nothing on Monday, September 14, and it brings 14 confirmed changes to a watch you have owned for up to three years. None of them require the new Series 12 or…
Apple Trade In Explained: How the Estimate Is Produced and Why the Final Credit Can Differ
Apple Trade In does not start with a price list. It starts with a short set of questions about the device you are handing over, and the figure it returns is an estimate that Apple confirms only once it has the phone and has checked it. iPhone 18 Pro and iPhone 18 Pro Max, the…
iPhone 18 Pro or Pro Max: What the $100 Gap Buys, and When to Spend It on Storage
At matching storage, iPhone 18 Pro Max costs exactly $100 more than iPhone 18 Pro, and that $100 buys two things: six more hours of rated use and 0.6 inch of screen. Nothing else on the spec sheet changes, so if neither of those is what you want, the same $100 is better spent on…
iPhone 18 Pro Color, Storage and Case: One Choice Is Permanent, One Is Free, One Can Wait
Three decisions go into an iPhone 18 Pro pre-order when the page opens at 5 a.m. PT on Saturday, September 12: storage, color and case. Only one of them is permanent, one of them is free, and one of them can wait until the phone is already in your hand. iPhone 18 Pro and iPhone…
iPhone Duo Storage: What Each Step Costs Per Gigabyte, and Where It Stops Paying
Apple prices iPhone Duo at $1,999 for 256GB, $2,199 for 512GB, $2,599 for 1TB and $3,199 for 2TB on its US Store page. The three steps cost $200, $400 and $600, which works out at $0.78, $0.78 and $0.59 for each gigabyte added, by our arithmetic on Apple’s prices, taking 1TB as 1,024GB. The 7.6-inch…
iPhone 18 Pro 4K120 and ProRes: The Storage Math Behind Apple's Two Heaviest Formats
Apple’s iPhone 18 Pro tech specs list 4K Dolby Vision recording at 24, 25, 30, 60, 100 and 120 fps, and ProRes video up to 4K at 120 fps with external recording. Those two lines decide more about which storage tier you need than anything else on the page, because one of them multiplies your…
What Apple Did Not Announce on September 9: No iPhone 18, No Air 2, No Macs, No Apple TV 4K
Apple’s September 9 event produced the iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. It did not produce a standard iPhone 18, an iPhone 18e, an iPhone Air 2, a Mac, a new Apple TV 4K or a new HomePod, and Apple’s own…
Do You Need the iPhone 18 Pro Max Battery? What 38 Grams and $100 Really Buy
Apple rates the iPhone 18 Pro Max at up to 30 hours of typical use and 45 hours of video playback, against 24 and 36 hours for the iPhone 18 Pro. That is a quarter more battery for $100, and it is aimed at a smaller group of people than the number of Pro Max…
iPhone 18 Pro's 16x Zoom Range Is Not 16x Zoom: What the Number Means When You Frame a Shot
The 16x on Apple’s iPhone 18 Pro camera page is a range, not a magnification. Apple’s own wording is “8x optical-quality zoom in, 2x optical zoom out, 16x optical-quality zoom range”, which means the distance from the widest framing to the longest, not a shot that is 16 times closer than what your eye sees.…
The 2TB iPhone 18 Pro Is a Video Tool: Who It Suits, and the $1,000 Alternative
The 2TB iPhone 18 Pro costs $2,399, which is $1,200 more than the 256GB model and $1,000 more than the 512GB one, and it is the only tier in the range that is bought for one reason rather than several. If you are not recording professional video formats on the phone itself, the top tier…
iPhone 16 Pro to iPhone 18 Pro: Is the Upgrade Worth $689 After Trade-In?
If you are carrying an iPhone 16 Pro, the straight answer is that the iPhone 18 Pro is a genuine upgrade in three places, a sideways move in a fourth, and a poor use of money in every other respect. Apple prices it at $1,199 for 256GB and its trade-in page currently estimates up to…
Ceramic Shield 2 in 2026: Which Apple Devices Get It, and Why Apple Only Claims Scratch Resistance
Ceramic Shield 2 sits on the front of the iPhone 18 Pro and iPhone 18 Pro Max, on the outer display of the iPhone Duo, and on the front crystal of the aluminum Apple Watch Series 12. Every claim Apple publishes for it is a scratch claim: three times better scratch resistance on the iPhone…
iPhone 18 Pro Pre-Order Window: Six Days From September 12 to September 18, Country by Country
Apple opens iPhone 18 Pro pre-orders at a single moment worldwide, 5 a.m. PT on Saturday, September 12, and begins putting phones in hands on Friday, September 18. That is a six-day window between the tap that commits your money and the day Apple says the phone arrives. All four iPhone 18 Pro finishes, one…
AirPods 5 vs AirPods 2: Upgrading From the Classic Lightning AirPods
AirPods 5 costs $129, or $149 with the Wireless Charging Case, and against the second-generation AirPods from 2019 it adds Active Noise Cancellation, an IP57 water and dust rating, the H2 chip and a USB-C case. The 2019 model launched at $159 with the Charging Case and $199 with the Wireless Charging Case, was cut…
iPhone 18 Pro vs iPhone 14: Lightning, a Notch and No Apple Intelligence vs Everything New
The iPhone 14 is the last mainstream iPhone with a Lightning port and a notch, and while it will run iOS 27 on September 14, it gets none of Apple Intelligence. Against the iPhone 18 Pro every line of the spec sheet changes: chip, display, all three cameras, battery, charging, port and price, which is…
iPhone 18 Pro vs iPhone 15: The First USB-C iPhone Against the Newest Pro
An iPhone 15 will install iOS 27 on September 14, but it will not run Apple Intelligence or Siri AI: Apple’s iOS 27 page limits those to iPhone 15 Pro, 15 Pro Max and iPhone 16 or later. That one line is the strongest reason to move to an iPhone 18 Pro, ahead of the…
AirPods 5 Listen Together and Custom EQ: Sharing Audio With a Second Set and Tuning Lows, Mids and Highs in iOS 27
Two AirPods 5 features never made it to the stage on September 9. Apple’s tech specs list “Listen together”, which shares audio between two sets of AirPods, and Apple’s iOS 27 page lists Custom EQ, described as “adjusting the lows, mids, and highs in AirPods settings”. Apple lists Listen together in the AirPods 5 software…