Former Apple Senior Director Michael Gartenberg (#7) - Background Mode Interview

· · Background Mode Podcast

Michael Gartenberg

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his seventh appearance on Background Mode, Michael and I analyze Apple’s September 10, 2019 iPhone event: “By Innovation Only.”

We started with a discussion of the overall content and tenor of the event. Was the scripting more evident than usual? Is the format wearing thin? Why were there no success numbers touted as is customary? In the second segment, we looked at some of the new products announced. Michael and I also pondered whether some of the traditional inspirational and aspirational elements were in too short supply. And, crucially, why was Phil Schiller’s shirt tucked in? Michael is well versed in Apple marketing strategies and is always a delight to have on the show.

Apple Events App on Apple TV Updated for WWDC 2018 Keynote

· · Cool Stuff Found

Not everyone is lucky enough to get to watch Apple’s Worldwide Developer Conference keynote in person next week, but that doesn’t mean you have to miss out. Apple updated its Apple Events app on Apple TV Wednesday morning so it’s ready to go for next Monday’s (June 4th) keynote presentation. The Mac Observer will be there covering the event live, and now you can watch from the comfort of your livingroom. The Apple Events app updates automatically, so you don’t need to do anything to make it happen.

Apple Events App on Apple TV Updated for WWDC 2018 Keynote

My Take on Apple's iPhone 7 Event

· · Dr. Mac's Rants & Raves

Apple's media event for iPhone 7 and Apple Watch Series 2

This week in Dr. Mac’s Rants & Raves, read Bob “Dr. Mac” LeVitus’ thoughts on Apple’s big event last week in San Francisco including big reveals of Super Mario, Pokémon GO, the Apple Watch Series 2, and the iPhone 7.