Mattel’s New Hot Wheels Smart Track Kit in Apple Stores

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Mattel’s new Hot Wheels Smart Track Kit is available exclusively in Apple Stores. Vehicles cost US$6.99, the Race Portal is US$39.99, and the Smart Track Kit is US$179.99.

With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad. The system allows users to keep track of speed, count laps, build a digital garage, and more, providing a mix of physical and digital play.

Apple Hosting The Big Draw Festival Events at Flagship Stores

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Apple is hosting Today at Apple sessions throughout October with professional illustrators to highlight The Big Draw. The international event runs through October 31st to get more people interested in all forms of drawing. Apple’s sessions are happening at its flagship stores in Chicago, London, Milan, New York City, and Singapore. You can sign up for the free classes at Apple’s website.