Apple TV Strategy by the Numbers

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4th gen Apple TV with Siri

At one time, it was theorized that Apple would make its own TV set, integrated with Apple TV functionality. Instead, Apple has gone one better by seeking to integrate the Apple TV (4K) into TVs made by others. LoupVentures has the strategy and the numbers.

We believe, eventually, many major TVs will embed Apple TV software. This adoption curve may be similar to CarPlay …

Apple’s approach to the living room has been… led by Apple TV which we estimate is now used in 26m US homes monthly (21% of US households). We believe there are 53 million active Apple TVs worldwide.

While this may appear to be the beginning of the end of the Apple TV box, we believe the device will retain unique value. We believe the standalone box will continue …

This is, of course, all about ramping up for Apple TV+ subscriptions.

Sign up for 4 Months of DirecTV Now, Get a Free 4K Apple TV

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DirecTV Now is offering customers a free 4K Apple TV when you prepay for four months of service.

4K Apple TV (32 GB): Ends 4/30/2019. New sub’s only. Must prepay first four months of service at full price. Requires minimum $50/mo. subscription before taxes. Device and prepayment are nonrefundable. New subscribers only. Online orders will be shipped via FedEx ground to address provided. Allow 1-2 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per shipping address. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.

Apple TV 4K Features HDMI 2.0a. But HDMI 2.1 is Coming

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Apple TV 4K event logo

4K/UHD TV is now mainstream.  But new 8K TVs are coming. CNET writes: “The current version of the ubiquitous HDMI [2.0] audio video connection can handle pretty much every video format available today, but with 8K on the horizon, TV and other hardware makers could hit its limits in the next few years. That’s where HDMI 2.1 comes in.”

This article fills you in on the new standard, what video protocols it supports, which TV makers are moving to it in 2019, and whether you’ll need new cables.