Apple Brilliantly Personifies iPhone Security

There are three new “Why Switch” videos on YouTube. Contacts is clever and does a pretty good job of conveying that it’s easy to move your contacts to iPhone from “your phone.” Smooth makes a good case that video is smoother on iPhone. But Security, now that one is brilliant. It personifies iPhone’s inherent security advantage over (the unnamed) Android in a funny, concise, and elegant way. It’s easy to understand, and I think it’s entertaining. You can watch it below.

Apple's New Switcher Campaign — for iPhone

Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.

RSA Sues Apple Claiming Apple Pay Patent Infringement

RSA filed a lawsuit against Apple and Visa over the weekend claiming the iPhone maker’s Apple Pay feature infringes on patents it owns. The company says it holds 13 patents covering Apple Pay technology, and hasn’t been able to get Apple or Visa to pay for licensing.

How to shoot with zoom on iPhone 7 Plus (Apple Video)

Apple published another new video in its “Shoot with iPhone” series. This one is called “How to shoot with zoom on iPhone 7 Plus.” It offers two methods I don’t know you could use. The first is to single-tap your display for a 2x optical zoom. The second method is to touch and hold your display to scroll through your zoom until you get it where you want it. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

How to shoot a one-handed selfie on iPhone 7 (Apple Video)

Apple posted a new video in its “Shoot with iPhone” series called “How to shoot a one-handed selfie on iPhone 7.” It offers the three steps needed to take a quick selfie with your iPhone (works with all iPhones running iOS 10). 1.) Swipe left from the lock screen. 2.) Switch to front-facing camera. 3.) Press either volume button to snap your selfie. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

NFC on iPhone Can Be Unlocked, but Should You Care?

While NFC might always be limited to Apple Pay officially, more advanced users have been hoping the technology will be unlocked for other purposes. A popular jailbreak developer has done that, and Jeff Butts thinks it’s great for some and unimportant for most people.

iCloud and iWork: Using On-Demand Downloads

Using iCloud Drive? Then you need to know how to download all of your Pages, Numbers, or Keynote files to your iOS devices automatically. This’ll definitely save you some headaches if you need access to your spreadsheets when you head out into an area with sketchy cell coverage!

Apple's $200M Advanced Manufacturing Fund Investment in Corning Means No Sapphire iPhone Displays

If you’ve been waiting for a sapphire glass for iPhone display, stop holding your breath because Apple’s $200 million investment in Corning says that’s not going to happen. The investment comes from Apple’s recently announced Advanced Manufacturing Fund, and is going to be used for Corning research and development, capital equipment needs, and state-of-the-art glass processing.

FBI Paid $900K for San Bernardino iPhone Hack

The FBI refused to ever share how much it paid for the hack into San Bernardino shooter Syed Farook’s iPhone, but thanks to Senator Diane Feinstein we now know the price was US$900,000. The Senator accidentally spilled the beans during a Judiciary Committee meeting on accessing encrypted data on smartphones and personal computers.