Former Apple Senior Director Michael Gartenberg (#6) - Background Mode Interview

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his sixth encore appearance on Background Mode, Michael and I analyze Apple’s 2019 Worldwide Developers Conference (WWDC).

We started with a discussion of the new 2019 Mac Pro and the Pro Display XDR. We also pondered why Apple SVP of Product Marketing, Phil Schiller, was noticeably absent from the stage. As an aside, Michael tells a hilarious story about SVP Schiller that happened back at WWDC 2013. Then we turned to Apple’s Catalyst system and some of the nuances of building and running iOS apps on a Mac. We also touched on iPad OS. Michael is well versed in Apple marketing strategies and is always a delight to have on the show.

Chuck Joiner Interviews Dave Hamilton After WWDC19

The Mac Observer’s Dave Hamilton recently appeared on Chuck Joiner’s MacVoices show. Fresh from WWDC19, Mr. Hamilton talks about first impressions of the new Mac Pro (and its intended market), macOS Catalina a geek’s perspective (like the separate system volume), and HomeKit-enabled routers. I liked his perspective on the Mac Pro. The thousand-dollar stand got most of the media attention, but it’s a pro device for specific audiences, such as videographers. There’s a reason why Apple kept comparing the Pro Display XDR to a US$43,000 Sony monitor. Mr. Hamilton also knows routers well, and how Apple is acknowledging that other companies do networking hardware better.

Migrating iTunes, Upgrading Macs, and a Quick Tip from Craig Federighi – Mac Geek Gab 765

It’s true, Craig Federighi let loose a perfect little Quick Tip last week at WWDC, did you catch it? Your two geeks did, and they’re here to share it with you. In addition to some more Quick Tips from other listeners, this episode is chock full of answers to your great questions on topics like preparing your iTunes library for Catalina, upgrading to a new Mac, and much, much more. Press play and enjoy learning at least five new things!

Apple's New Mac Pro: The Good, the Bad, and the Ugly, with John Kheit - ACM 515

Bryan Chaffin and John Kheit dig into Apple’s new Mac Pro, covering the good, the bad, and the ugly. They talk specs, costs, some of the things that came out since the keynote, and weigh the very important question of whether they want one. Spoiler, yes, but John’s actually likely to pull the trigger. Bryan also makes sure to give John plenty of room to take his victory laps for the many things he got right leading up to this long-awaited announcement.

Developers Concerned As Apple Releases Similar Products to Theirs

Apple announced a variety of great products and tools and WWDC 2019. However, not all those in attendance were happy with what they saw from the stage, AppleInsider found. Some of the Apple announcements were variations of these developers’ products. Apple is perfectly entitled to do this, of course, but it makes life harder for the developers.

Apple innovates and Apple introduces new technologies in hardware and software, but it also does its own version of other people’s apps. You might have built a business up and Apple announces it is doing the same thing as you. That happened this year to hardware developers Duet Display and Luna Display, whose products have been providing the features that Apple has now built in under the name Sidecar. And it’s happened to software developer James Thomson, whose PCalc for Apple Watch will have to compete with Apple’s own calculator in watchOS 6.