Apple Watch Series 12 comes in two sizes, 42mm and 46mm, and three case materials, aluminum, titanium and the new ceramic, for a total of eight case finishes. Apple has published one price, $399 for the aluminum model, so the choice today is mostly about size and material rather than a known dollar gap. Every…
Tips
Apple Says Series 12 Has the Most Accurate Heart Rate Sensing in a Wearable: What the 1,000-Person Study Claims
Apple says the Apple Watch Series 12 and Apple Watch Ultra 4 have the most accurate heart rate sensing in a wearable, and it is pointing to a study of more than 1,000 participants run in July and August 2026 to back the claim. The study compared Apple Watch against what Apple calls leading competitors.…
Apple Watch Series 12 Step Tracking: The New Steps Complication and Apple's Accuracy Claim
Apple Watch Series 12 adds a Steps complication to the watch face, and Apple is claiming the watch now has the most accurate step tracking of any smartwatch. Both the complication and the accuracy claim also apply to the Apple Watch Ultra 4, announced the same day. Step counts have long been available in the…
Ceramic Shield 2 on Apple Watch Series 12: 60% Tougher Than Ion-X, Explained
Aluminum Apple Watch Series 12 models get a new front crystal called Ceramic Shield 2, which Apple says is 60 percent tougher than the Ion-X glass it replaces. The upgrade applies to all four aluminum finishes, dark bronze, black, light gold and space gray, and comes at the same $399 starting price as last year.…
Apple Watch Hermès Series 12: Radiant Gold Titanium, Clou de Selle and the New Rocabar Club Band
Apple Watch Hermès Series 12 arrives in a radiant gold titanium finish, paired with a Noir satin Clou de Selle band with a gold clasp and a new Rocabar Club band that carries a three-dimensional H pattern. Apple announced the Hermès edition alongside the standard Series 12 today, with pre-orders open now and in-store availability…
New Apple Watch Bands for Series 12: Every Sport Band, Sport Loop, Milanese and Modern Buckle Color
Apple refreshed its Apple Watch band lineup alongside the Series 12 today, with four new Sport Band colors, four new Sport Loop colors, two new Milanese Loop finishes and a Modern Buckle made from a new woven material. The new bands go on sale with the watch, which starts at $399 and reaches stores on…
The Full Apple Fall Bundle: What iPhone 18 Pro, AirPods 5 and Apple Watch Series 12 Cost Together
Buying the three headline products from today’s Apple event at their US starting prices costs $1,727: $1,199 for the iPhone 18 Pro, $129 for AirPods 5 and $399 for Apple Watch Series 12. Choosing the top option in each category, the iPhone 18 Pro Max at $1,299, AirPods 5 with Wireless Charging Case at $149…
AirPods 5, Apple Watch Series 12, and Ultra 4 went up for pre-order September 9
Three of the four hardware products Apple announced today can be ordered right now. AirPods 5 from $129, Apple Watch Series 12 from $399 and Apple Watch Ultra 4 from $799 all opened for pre-order on September 9, while the iPhone 18 Pro and iPhone 18 Pro Max do not go on sale until Saturday,…
AirPods Price History: How AirPods 5 at $129 Compares With AirPods 4 and Earlier Models
AirPods 5 launch at $129, the same starting price as AirPods 4 two years ago, but this time Active Noise Cancellation is included rather than reserved for a $179 model. The wireless-charging tier is $149, $30 less than the equivalent AirPods 4 with ANC configuration cost at launch. Apple’s earbud prices have held at $129…
Every AirPods Model Apple Sells Now: AirPods 5, AirPods 4 and AirPods Pro 3 Compared
Apple’s AirPods earbud range now spans $129 to $249 across five products: AirPods 5 and AirPods 5 with Wireless Charging Case, both new today, alongside AirPods 4, AirPods 4 with ANC and AirPods Pro 3. Every one of them except the base AirPods 4 has Active Noise Cancellation. That is the biggest change to the…
Every iPhone Apple Sells Now: iPhone 18 Pro, 18 Pro Max, 17, 17 Pro and Air Compared
Apple’s iPhone range now spans six phones with confirmed specifications: the new iPhone 18 Pro at $1,199 and iPhone 18 Pro Max at $1,299, plus the 2025 iPhone 17 Pro, 17 Pro Max, iPhone 17 and iPhone Air. Screen sizes run from 6.3 to 6.9 inches, video playback from 27 to 45 hours, and top…
iPhone 18 Pro trade-in: What Apple's $175 to $885 range means for your iPhone
Apple publishes a trade-in range rather than per-model dollar values. In the US, trading in an iPhone 13 or later is worth $175 to $885 in credit toward a new iPhone, and in the UK an iPhone 16 Pro or later is worth up to £455. Apple does not publish a separate figure for the…
iPhone 18 Pro Price in Canada, Singapore and the UAE: Confirmed Regional Prices
The iPhone 18 Pro costs C$1,749 in Canada, S$1,899 in Singapore and AED 5,099 in the UAE, with the iPhone 18 Pro Max at C$1,899, S$2,099 and AED 5,499. All three figures are for the 256GB base model and come from Apple’s regional newsroom copies of today’s press release. In the US the phones start…
iPhone 18 Pro Max vs iPhone 17 Pro Max: What $100 More Buys You
The iPhone 18 Pro Max starts at $1,299 with 256GB, $100 more than the iPhone 17 Pro Max did at launch, and for that Apple has added the 2-nanometer A20 Pro chip, a variable aperture main camera, up to 45 hours of video playback against 39, and a charging claim of five minutes on a…
iPhone 18 Pro vs iPhone Air: Thin and Light or the Full Pro Camera?
The iPhone 18 Pro starts at $1,199 and is the phone with the full Pro camera system, a 2-nanometer A20 Pro chip and up to 36 hours of video playback. The iPhone Air is the 5.64 mm, 165-gram phone with a single 48MP rear camera and up to 27 hours of playback, and Apple has…
iPhone 18 Pro vs iPhone 17: Is the Pro Worth the Extra Money in 2026?
The iPhone 18 Pro costs $1,199 with 256GB, and the iPhone 17 started at $799 with the same storage according to launch reporting, a $400 gap. For that money the Pro adds the 2-nanometer A20 Pro, a variable aperture main camera, up to 36 hours of video playback against 30, and storage up to 2TB…
iPhone 18 Pro vs iPhone 15 Pro: Is It Finally Time to Upgrade a Three-Year-Old Pro?
The iPhone 18 Pro starts at $1,199 and, against the iPhone 15 Pro from 2023, it offers up to 36 hours of video playback instead of 23, a 2-nanometer A20 Pro chip three generations newer than the A17 Pro, a variable aperture main camera and a 6.3-inch display in place of the 15 Pro’s 6.1-inch…
Workout Buddy Drops the iPhone Requirement and Learns Spanish, GymKit Adds AirPods Pro 3 Heart Rate
Workout Buddy on Apple Watch no longer needs a nearby iPhone in watchOS 27. It works over Wi-Fi or cellular on its own, and it adds Spanish as a second language. Separately, GymKit gains support for AirPods Pro 3 heart rate syncing with compatible gym equipment and improved treadmill accuracy. Both changes were announced alongside…
watchOS 27 Cycle Tracking Adds Perimenopause and Menopause Support: What It Does
watchOS 27 adds perimenopause and menopause support to Cycle Tracking on Apple Watch. Users 40 and over will get a notification when changes in their cycle suggest perimenopause, and the app adds notifications for postmenopausal bleeding. The update arrives free on Monday, September 14, 2026, though Apple says the feature is not available in all…
Apple's New Movement Evaluations: Test VO2 Max, Balance and Strength With Your iPhone Camera
Apple’s redesigned Health app adds five movement evaluations, covering flexibility, strength, balance, movement mechanics and VO2 max, that use the iPhone camera together with Apple Watch. Apple says the tests were developed with clinicians and run entirely on device, with no video recorded, stored or shared. The evaluations feed the movement health category of the…
Apple Watch Ultra 4 Battery Life Explained: 50 Hours, 84 in Low Power, 45 Hours of GPS in Max Extended Mode
Apple Watch Ultra 4 is rated for up to 50 hours of battery life in normal use, up to 84 hours in Low Power Mode, up to 25 hours in Extended Workout mode and up to 45 hours in a new Max Extended Workout mode. Those are Apple’s own figures from today’s press release for…
Apple Watch Ultra 4 Is Official: $799, 50-Hour Battery, S11 Chip and a 100-Mile Race Mode
Apple announced Apple Watch Ultra 4 today at its Surprise and shine event, and the headline numbers are a $799 starting price, up to 50 hours of battery life, a new S11 chip and a Max Extended Workout mode that runs for up to 45 hours. Pre-orders are open now, and the watch arrives in…
Apple Watch Readiness Score Explained: What the 0 to 10 Rating Means and How to Use It
Apple Watch Series 12 and Apple Watch Ultra 4 add a Readiness score, a single daily number from 0 to 10 that Apple builds from recent activity, training load, vitals and sleep. Each score comes with one of four recommendations: Recover, Pace Yourself, Ready or Go For It. Keynote coverage described a new Readiness app,…
Apple Watch Series 12 Health Sensing System Explained: Heart Rate Every 5 Seconds, HRV Every 5 Minutes
Apple Watch Series 12 introduces what Apple calls the Health Sensing System: new optical and electrical heart sensors that measure heart rate every 5 seconds all day and heart rate variability every 5 minutes, which Apple says is 24 times more often than before. The same system is in the Apple Watch Ultra 4, and…