Powerbeats Pros Are The Ultimate AirPods Alternative

Powerbeats Pros are the best AirPods alternative. That’s according to Avery Hartmans, who wrote about his experience with the wireless headphones for Business Insider after he used them for two months.

Beats really overhauled the look and feel of the Powerbeats with the new Pro model. They’re sleeker, and they feel more premium. The coating on the outside is that kind of smooth-yet-velvety material that’s pleasing to touch, and they have a bit of heft to them (although they’re not so heavy you’ll hate wearing them). Beats also upgraded the case, which is now a hard outer shell that can charge up your headphones, just like the AirPods case. It, too, has a luxurious look and feel, and acts as a good ambassador for the headphones inside: expensive-looking, branded — of course — but not ostentatious.

The Success of AirPods and Apple's Product Strategy

But fast-forward to 2019 and, somehow, the £159-a-pair little pods have transformed into a bona fide status symbol.

I’m not so sure AirPods are a status symbol, and definitely not a millennial one (The word millennial isn’t even mentioned in this article except the headline). But the AirPods are a great example of Apple’s product strategy: Enter a market with crappy products with a better designed, easy-to-use product, and reap the rewards.

AirPods Have Become One of Apple's Most Important Products

AirPods were somewhat derided when Apple first released them towards the end of 2016.  They looked silly, and surely they were going to fall out of your ear? As it happens, they have been a huge success, selling millions of units. Lance Ulanoff posted his take on the accessory’s success over on Medium, and it is well worth a read. He highlights how central AirPods could be to Apple’s strategy going forward.

Then, somewhere along the way, I started noticing other people wearing AirPods. At first it was just the occasional sighting, like spotting a green parrot in Brooklyn. However, I remember the moment when I stood in a New York City subway car and noticed more than a half dozen people wearing AirPods. Apple’s oddball product had broken through.

Catalyst Waterproof Case for AirPods

Check out Catalyst’s Waterproof Case for AirPods, a protective cover for your AirPods case that is both waterproof (IP67, up to 33 feet) and offers 40 feet of drop protection. The video below shows how that works, and I think it’s pretty cool, especially for active folks. They’re available in multiple colors, including Frost White, Blueridge/Sunset, Slate Gray, Deep Plum, Army Green, and Glow-in-the-Dark. The company announced Tuesday that these cases will be available in Best Buy stores and the BestBuy.com, and you can find them on the Catalyst website, as well as Amazon, and they’re priced at $24.99 at all three locations. [Edit: Dave Hamilton also thought this case was cool, as he wrote about them in January. Check out his personal video in that piece. – Bryan]

Airpod Skins Add a Splash of Colorful Protection to Apple AirPods

Check out Airpod Skins, which the company described to me as “minimal color protectors for apple AirPods.” I’m sure there are folks who would be interested in helping to protect the finish of their AirPods, but I thought they simply look great. They’re a simple wrap available in a dozen colors, with some of those colors involving a fade from top to bottom. They’re priced at A$8.25 and are available now. Each order includes two sets, too.