Apple Creates ‘App Store: Principles and Practices’ Page

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Apple has a created a new web page titled, ‘App Store: Principles and Practices’ possibly as a reaction to the accusations that the App Store is a monopoly.

We believe that what’s in our store says a lot about who we are. We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and reject apps for any content or behavior that we believe is over the line — especially when it puts children at risk. For example, we strictly prohibit any app that features pornographic material, discriminatory references, torture and abuse, or anything else in exceptionally poor taste.

Why Does Apple Allow Pervasive App Tracking?

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In the future, I hope Apple puts restrictions on the kind of app tracking developers use. We already have Safari’s Intelligent Tracking Prevention. I’d like to see that for the App Store.

SDKs present a solution to Apple’s pesky tracking restriction for advertisers. They can connect who you are between apps, provided the developer of each app uses the same SDK and the advertiser is able to use signals to figure out who you are. If we look at the top 200 apps on the iOS App Store, it’s interesting to see how broad the reach of most SDKs actually is.

Time For Apple to Revisit Its Slice

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Developers have been paid more than $70 billion since Apple's App Store launched in 2008

M.G. Siegler’s views on Apple are always worth reading. As we wait for the ‘It’s Show Time’ event on Monday, he looked at one of the most pressing issues the company is having to tackle – the cut it takes of purchases made through its platforms. He said that while it will add complexity, things like the 30% App Store cut need revisiting.

The 30% cut is under assault from multiple angles. Spotify is the most high-profile example — antitrust complaints tend to do that — but it was hardly the first or the only grievance in this regard. Multiple businesses across multiple sectors are now vocally complaining about such a cut — and some, from small developers, to the biggest of the behemoths like Amazon and Netflix, are balking at coughing up such a bounty to Apple. Meanwhile digital stores from other companies are revisiting their own cuts. Competition is doing its job.

Facebook Research Broke the Rules. Now it Faces the Consequences

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Casey Newton wrote a defense of Facebook/attack of Apple, because of the Facebook Research app that got banned.

But for all the attention we’re paying to Facebook’s moves here, I hope we spare at least as much for Apple. If Tim Cook can wreak this much havoc on Facebook’s day, however justified, just imagine what power Apple holds over the rest of us.

That power is App Store rules, which Facebook willfully ignored. We should be glad that big companies have to follow the same rules as small companies. If you’re a Facebook employee unable to use internal apps, don’t be mad at Apple. Instead, be mad at your employer who was willing to throw it all away in order to take advantage of children.