Apple’s new business terms for apps in the European Union take effect Thursday, October 1, 2026, which by September 12 leaves developers under three weeks to act. Apple’s own pages point to four things to check before then: sign the updated developer agreement, choose payment options with a 12-month lock-in in mind, confirm marketplace eligibility…
App Store
Apple's EU Link-Out Rule: Only Sales Within 7 Days of a Tap Face a Commission
Under Apple’s new EU business terms, effective Thursday, October 1, 2026, a purchase made after a customer taps a link out of an app counts toward Apple’s Store Services Commission only if it happens within 7 days of that tap. Apple’s developer support page states the window as a flat number, with no separate figure…
Apple's New EU App Store Terms Lock In Payment Choices for 12 Months
Apple’s new EU business terms, effective Thursday, October 1, 2026, require a developer to select its payment options for the European Union and keep that selection in place for 12 months. The choice covers Apple In-App Purchase, alternative in-app payment processing, linking out to the web, or a combination of those, and Apple’s developer support…
Apple's EU Marketplace Rules: The $1,000,000 Letter of Credit Requirement Explained
From Thursday, October 1, 2026, a company qualifies to run an alternative app marketplace in the European Union, or to distribute an app from its own website, if it meets any one of seven tests Apple lists on its developer support page. One of those seven is a letter of credit of USD 1,000,000, a…
Apple's New EU App Store Terms Take Effect October 1: The Full 26/20/15/5 Rate Card
Apple’s new business terms for apps distributed in the European Union take effect Thursday, October 1, 2026. The change replaces the Core Technology Fee with a flat 5 percent Core Technology Commission, eliminates two other fees outright, and folds everything into a single rate card of 26, 20, 15 and 5 percent depending on how…
iPhone Duo Ships in October. Apple's Next App Rule Waits Until April 2027
On the same September 9 page where Apple opened developer resources for iPhone Duo, it also posted a separate notice with its own deadline: starting in April 2027, any app uploaded to the App Store must be built with the iOS 27 or iPadOS 27 software development kit or later. iPhone Duo ships six months…
Luca Maestri Leaves His Apple Corporate Services Role Before Retiring
Luca Maestri is stepping down from his corporate services role at Apple. Kevan Parekh is now taking over his daily responsibilities before full retirement.
Apple Fellow Phil Schiller Steps Back From App Store and Events
Apple Fellow Phil Schiller is stepping back from his roles managing the App Store and product events as the company prepares for a major leadership change.
Apple Updates App Store Pricing Across Four Global Storefronts
Apple is rolling out App Store price and tax adjustments across several countries this month. Learn which regions are affected and how it impacts buyers.
Apple App Store Commission Revenue Drops 18 Percent in the US
Apple saw an 18 percent drop in its US App Store commission revenue this year after new court orders forced the company to allow outside payment links.
App Store Rule Changes And A Gaming Slowdown Hit Apple's Services Cash
Apple’s services revenue hit $30.7 billion in Q3 2026, but the company admits App Store rule changes and a slowdown in mobile gaming impacted the total numbers.
Apple Warns New UK Store Rules Are Highly Intrusive And Illegal
Apple is fighting back against new UK proposals that could force it to open its storefront and lower fees, calling the government plans highly intrusive.
Madden NFL 27 Arcade Edition Touches Down On Apple Arcade This August
Play Madden NFL 27 Arcade Edition on Apple Arcade starting August 6. Get full franchise modes and controller support with zero in-app purchases.
App Store Age Rating Form Now Includes Social Media Questions
Apple updated its App Store age rating form with new social media questions to help parents better manage screen time limits for kids on their devices.
Apple Arcade Brings Family Feud And Four New Games This Week
Apple Arcade adds Family Feud Pocket to its gaming catalog today. Four more ad-free titles are also joining the monthly subscription service this Thursday.
Russia Demands Answers After Apple Removes Apps From The Store
Russia is demanding an explanation from Apple after the company removed several apps made by state controlled tech group VK from the United States App Store.
Apple Cracks Down On Clutter With Stricter App Store Guidelines
Apple updated its official review rules to remove low-effort and abandoned apps from the store. Find out how this change cleans up your search results.
Apple Adds Fresh Ways For Developers To Grow Their App Store Sales
Apple introduces new App Store tools to help developers market their software, improve user discovery, and sell group subscriptions to organizations easily.
Hidden Russian Bank App Reaches Top Three On The App Store
A disguised Russian banking app called Sirius reached the top three on the US App Store by posing as a simple productivity timer to bypass strict sanctions.
Apple Sports App Reaches Over 90 New Countries For World Cup
Apple expands its free Apple Sports app to over 90 new nations worldwide ahead of the 2026 World Cup, adding new visual brackets and real-time live scores.
iPhone Coding App Replit Ships First Big Update In Four Months
Replit resolves a four-month App Store block to release a major iPhone update featuring Agent 4 technology and free project imports from rival platforms.
Apple Looks To Add Smart AI Agents Directly Into The App Store
Apple is reportedly working on ways to introduce AI agents to the App Store. The company wants to set strict rules for developers making digital helpers.
Apple Tightens App Store Rules for Betting Apps in Brazil
Apple requires developers to get a valid SPA license for fixed-odds betting apps in Brazil to ensure strict compliance with these new local laws right now.
Apple Adds Monthly Payment Option for Annual App Store Plans
Apple is adding a new App Store billing option that splits annual subscriptions into monthly payments, though it skips a United States launch initially.