Bryan Chaffin argues that the new MacBook pro’s Touch Bar is Apple’s double down against the ToasterFridge. More specifically, Touch Bar is Apple’s solution for the same need that ToasterFridges are trying to fill.
Apple
Apple's 'Hello Again' Event Wasn't About the Mac After All
During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement. In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand, instead. on how it sees the MacBook Pro catering to the pro market with the Touch Bar.
Apple and IBM Partnership: Macs, iOS and Watson Are The Glue
IBM and Apple have been partnering with each other for some time now. The action continues with Macs finding great favor within IBM. Also, education initiatives continue. Finally, IBM’s Watson has to be giving Apple some big ideas. This has the signs of becoming one of the most productive partnerships ever, amongst former rivals, in the tech industry.
Apple Will Likely Let the 2013 Mac Pro Quietly Die
There was a time when Apple was into powerful headless Macs for technical professionals. Those who wanted their own multiple displays and great expandability. Lately, Apple seems to have lost interest in that market and focussed on mobility. There is a smattering of hopeful signs, but John Martellaro thinks the Mac Pro is headed for the annals of Apple history.
Apple 'hello again' Media Invites Suggest Reintroduction of Mac Product Line
Apple sent out invitations to an (expected) October 27th media event. The tagline for the invite is “hello again,” and the event is expected to center around new Mac models. Bryan Chaffin thinks it may mean Apple intends to re-introduce the Mac to the world.
Apple Will Reportedly Announce New Macs with October 27th Event
Apple will finally announce new Macs on October 27th, according to Re/code. Unnamed sources said the company will hold a media event in Cupertino. It’s not yet known which Macs will be refreshed.
Bryan Chaffin Will Discuss 'Apple vs. Samsung' in Live Webinar Thursday
Bryan Chaffin will be doing a live webinar/discussion called “Samsung vs. Apple” on Thursday, October 20th, from 2:00 PM to 3:00 PM EDT. Moderated by patent attorney Gene Quinn, the discussion has a subheading of, “Is A Single Patent Infringement Worth all the Profit?” Robert S. Katz, an attorney with Banner & Witcoff, will also be participating.
Apple Has Plans for Better AI, Cashless Society
Apple CEO Tim Cook wants to weave artificial intelligence deeply into our lives, and he’s ready for a cashless society. The iPhone and Mac maker’s planned research center in Japan will play a role in those plans, and the country could be at the forefront of plans to push Apple Pay as the standard for a no-cash world.
Technical Professionals Are Hanging on, Hoping For The Best from Apple
Soon, we think, there will be fall Apple event that launches new Macs. The nature of this event and the kinds of Macs that Apple updates and those that are left to quietly die will tell us a lot about where Apple is heading with technical professionals. Many of those former Apple customers have already switched to Linux. Those who remain are dismayed and are not very hopeful. Some readers weigh in.
Supreme Court Wrestles with Apple, Samsung Patent Arguments
The U.S. Supreme Court heard testimony on from Apple, Samsung, and the Department of Justice on Tuesday on how damages should be calculated in design-related patent infringement cases. The hearing is the latest round in the mobile device patent infringement fight the two companies started in 2011, and underscores how confusing it can be to set damages values.
Samsung Has to Pay $120M for Apple's Unlock Patent After All
Samsung’s on-again-off-again fine for infringing on Apple’s slide-to-unlock patent is back on again. A U.S. Federal Appeals Court overturned its own ruling on Friday that Samsung didn’t have to pay the fine, so now the smartphone maker owes Apple US$119.6 million for infringing on the unlock and autocorrect-related patents.
Apple Bumps Q4 Earnings Announcement and Call to Tuesday, October 25th
Apple announced Monday that it was rescheduling its fiscal fourth quarter earnings report and call to Tuesday, October 25th. The company cited an unspecified “scheduling conflict.” The call was originally scheduled for Wednesday, October 26th.
Apple's Tuplejump Purchase Hints at a Smarter Siri and Echo Competitor
Apple indirectly confirmed it purchased the machine learning company Tuplejump, adding to its collection of artificial intelligence talent. Tuplejump’s technology is designed to process large amounts of data to make it easier to work with, which sounds like a great fit for Siri.
iOS 10 Music Player: Where Are the Shuffle and Repeat Buttons?
iOS 10 makes some nice changes to the music player app. Unfortunately, the Repeat and Shuffle buttons no longer appear at the bottom of the Now Playing screen. Where’d they go? It’s easy, and John explains.
Apple Releases iOS 10 and watchOS 3
As expected, Apple today released the latest versions of its mobile operating systems. iOS 10 is now available for the iPhone 5 and newer, iPad mini and newer, iPad (4th generation) and newer, and the 6th generation iPod touch, while watchOS 3 is ready to go for all Apple Watch owners.
Hands-On with iPhone 7 Home Button: Disappointing Haptic Feedback, Increased Functionality
Apple had two major changes in iPhone 7 beyond incremental improvements. The first is the much-talked about lack of an auxiliary port for headphones, but the other will effect the way we do things far longer than the transition to Lightning audio. That’s moving from a physical Home Button to a touch-sensitive, stationary Home Button. Here’s what Bryan Chaffin thought about it during his hands-on session at Apple’s media event.
Apple isn't Announcing iPhone 7 Preorder Sales Numbers
iPhone 7 and iPhone 7 Plus deliveries were showing several week delays only minutes after preorders launched, but don’t count on seeing how many sold come Monday because Apple isn’t sharing the numbers. The company said the numbers don’t reflect actual demand and don’t hold any value for investors.
Delivery Times for iPhone 7 Plus Jet Black Slip to November
iPhone 7 and iPhone 7 Plus went on pre-order Friday morning, and delivery times for iPhone 7 Jet Black slipped to November within 20 minutes. All other colors on iPhone 7 Plus range from 6-8 business days to 2-3 weeks. Many iPhone 7 models are still available for delivery on the 16th.
macOS Sierra Coming September 20
Apple’s big focus today is the iPhone 7 and Apple Watch Series 2, but that doesn’t mean the Mac didn’t get any love—or more precisely, macOS Sierra. Apple quietly updated the Sierra website on Wednesday to say the replacement for Mac OS X El Capitan will ship on September 20th.
Apple goes Wireless with AirPods
Apple embraced wireless earbuds on Wednesday with the introduction of its AirPods earbuds. AirPods are designed to connect to the iPhone and Apple Watch over Bluetooth, and let you quickly switch between which device where they’re streaming audio.
TMO "See you on the 7th" Live Coverage
Apple’s “See you on the 7th” event is set to start at 10AM pacific time today, and The Mac Observer will be on location at the Bill Graham Civic Center in San Francisco to cover the day’s big announcements. CEO Tim Cook and other company executives are expected to take the stage to show off the successor to the iPhone 6s and iPhone 6s Plus, and possibly the Apple Watch 2.
Ageism Is Not an Institutional Problem at Apple Retail
Does Apple have an ageist problem when hiring for its Apple retail locations? If so, it’s not institutional, and the situation that sparked the original story doesn’t actually back up such a claim. Bryan Chaffin digs into the issues.
Apple Cleaning House, Removing Abandoned Titles from App Store
Apple is about to start cleaning the App Store’s house by removing outdated and abandoned apps. The change should make it easier to find the apps you’re looking for, improve discoverability, and cut down on apps that aren’t compatible with current iOS versions. Developers trying to manipulate search results with long app names are in for a surprise, too.
Apple Patches 2 Critical Security Flaws in OS X Yosemite and El Capitan
Apple released separate security updates for OS X Yosemite and OS X El Capitan on Thursday. Both updates patch the same two critical security flaws. One flaw potentially exposed kernel memory, and the other allowed a maliciously crafted app to take over your system.